This Earth Day Sees A New Idea In Eco-Friendly Toys: B., An Innovative Toy Line Packaged To Protect Our Planet

Share Article

EARTH DAY MEETS BIRTHDAY. In creating packaging B. threw all conventional wisdom out the window, starting with a revolutionary new self-wrapping package – a totally unique idea in toys. Select B. toys come in a reversible package that flips over and becomes wrapping paper. No need to stop in the gift wrap aisle. The package wraps itself. (And then becomes a pretty box to store treasures when the gift giving is through.)

“You can’t be a responsible creator of children’s products and not take care of the planet those children will inherit.” -Dany Battat

Battat introduces B., an innovative, affordable and quirky new line of environmentally responsible toys.

Earth Day Meets Birthday. In creating packaging B. threw all conventional wisdom out the window, starting with a revolutionary new self-wrapping package – a totally unique idea in toys. Select B. toys come in a reversible package that flips over and becomes wrapping paper. No need to stop in the gift wrap aisle. The package wraps itself. (And then becomes a pretty box to store treasures when the gift giving is through.)

FACTS

  • B. toy packaging is eco-friendly, innovative and beautiful. Priced for everyone to afford. Available at Target and specialty stores.
  • Many B. toys come in the world’s first self-wrapping, reversible packaging. No need to buy gift wrap. The package wraps itself!
  • Some B. toys have no packaging, instead coming in beautiful recycled polypropylene(PP) bags. Bags that moms will love to reuse again and again.
  • B. boxes are made from recycled paper. Inks are soy based. Varnishes water based.

THE PACKAGING STAYS WITH YOU
For other toys, B. has eliminated packaging altogether. Instead delivering toys in beautiful sturdy bags that moms can use over and over to carry books, bottles, diapers or snacks. The bags look and feel almost like fabric, but they are actually made from polypropylene (PP) – a material that’s recycled from plastic and is
completely biodegradable.

SOMETIMES WHAT LOOKS GOOD IS GOOD
B. packages look and feel gorgeous, and yet all paper is 100% recycled. All inks are soy based and varnishes water based. When B. has had to use plastic in their packages they have invested in #1 plastic, the most
widely recycled plastic available. Even when they have had to use a plastic tie to hold a toy in place, it is made from 100% recycled polypropylene (PP), easily recycled again. Of course, all B. packaging is 100% recyclable.

To B., eco-friendly is more than a stamp or a trend. It’s a commitment. To the world and the children in it.

B. toys are available at Target and specialty toy stores. For more information on B. toys visit http://www.justb-byou.com.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Gisela Voss
B.
617-928-1822
Email >
Visit website