For nearly 40 years we’ve operated as independent offices, but we’ve recently merged operations and Vocus allows us to streamline our PR efforts on a single, comprehensive platform.
Lanham, MD, (PRWEB) December 14, 2009
Vocus, Inc. (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced the non-profit Earthwatch Institute has selected its platform to streamline its public relations campaigns. An international environmental organization, Earthwatch turned to Vocus to help synchronize media relations among a geographically distributed staff to include media research, outreach, project management and monitoring results – in both traditional and social media.
“We operate approximately 100 research expeditions in 40 countries from two key hubs in Oxford and Boston,” said Kristen M. Kusek, public relations director with the Earthwatch Institute. Smaller affiliate offices are in Australia and Japan. “For nearly 40 years we’ve operated as independent offices, but we’ve recently merged operations and Vocus allows us to streamline our PR efforts on a single, comprehensive platform.”
For example, while the PR staff in the UK might run a campaign independently, Vocus allows US staff to track outreach, coverage and results simultaneously. Further, Earthwatch divides its areas of focus into four broad categories and Vocus enables staff working in those categories to coordinate planning, prevent duplicative efforts and analyze the cumulative results. Those categories are climate change, oceans – including coastal ecosystems and biodiversity issues, ecosystem services and cultural heritage – protecting sacred landscapes and languages.
Among the key reasons for selecting Vocus, Earthwatch cites Vocus’ 24-hour customer support, advanced analytics and ease-of-use. Support for a global team spread out across multiple time-zones has obvious advantages, but Earthwatch also keyed in on analytics as a means to demonstrate the value of PR, measure results and use that knowledge to improve future PR programs.
“PR professionals are always looking for holistic measuring techniques and Vocus provides more than just clips – it’s the data we need to be more strategic in our efforts,” added Kusek. “As a non-profit we do not have a large budget – so the fact that we selected Vocus is a real testament to capability of the product to enhance our work.”
Earthwatch notes the impact of social media and the subsequent changing and dynamic landscape for both media and public relations has stretched resources to the limit. The ability to keep up with the changes in contacts, the proliferation of new media outlets and monitoring the diverse landscape manually is nearly impossible.
“A recent Vocus survey found that a majority of PR professional believe process innovation and investments in technology – 63 and 51 percent respectively – are the top two ways to do more with less in 2010,” said Kye Strance, director of Product Management with Vocus. “Earthwatch is tackling both of these projects and Vocus looks forward to helping the organization streamline its operations.”
Earthwatch, a leader in “citizen science” for the last 38 years, is an international environmental organization that engages people worldwide in scientific field research and education to promote the understanding and action necessary for a sustainable environment. Earthwatch currently supports 100 research projects in 38 countries, and has engaged more than 90,000 volunteers since its founding in 1971. http://www.earthwatch.org
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 4,000 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit http://www.vocus.com or call (800) 345-5572.
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