EastCoast Entertainment’s Mark Letson Wins 2012 IEBA College Buyer of the Year

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Mark Letson awarded College Entertainment Buyer of the Year at Annual IEBA Industry Awards

Receiving this award is such an amazing honor and I’m humbled by everyone that voted.

EastCoast Entertainment’s Mark Letson was awarded College Buyer of the Year by the International Entertainment Buyers Association (IEBA) at the 42nd annual conference. IEBA Industry and Hall of Fame awards were awarded Tuesday night’s Gala dinner concluding the conference in Nashville, TN.

The IEBA annual conference attracts talent buyers, promoters, agents, managers, artists, producers and music industry professionals. Nominees in each category were considered by a nominating committee of their industry peers based on individual excellence and leadership. IEBA members buy over 350 million dollars in entertainment annually and are located throughout the U.S., Canada, U.K. and Australia.

Mark Letson has been with EastCoast Entertainment for 21 years, and was critical in the development of the National Talent Buying Division. Letson is an active member of the IEBA, Virginia Fair and Events Association (VFEA), National Association of Campus Activities (NACA) and the International Special Events Society (ISES). Averaging nearly 200 shows produced annually, his work in the college market for EastCoast has brought national recording artists like Drake, the Dave Matthews Band with Tim Reynolds, Taylor Swift, Adam Sandler and the Roots with John Legend to university campuses across the nation.

Doug Daniel, Executive Managing Director of EastCoast Entertainment, says, “Mark’s loyalty to EastCoast Entertainment and dedication to his work has earned him great respect within our company. I’m so proud to see him recognized for his accomplishments by our industry peers through IEBA.”

“I am so proud to receive IEBA’s 2012 College Buyer of the Year Award. Receiving this award is such an amazing honor and I’m humbled by everyone that voted. I love what I do and thank IEBA, everyone that voted, the outstanding schools and campus organizations that give us the opportunity to work with them each semester,” says Letson. Letson is a first time IEBA industry award winner and resides in Richmond, VA with his wife and son.

Headquartered in Richmond, Virginia, EastCoast Entertainment is the largest, full-service entertainment agency in the country. With over 30 years of experience, EastCoast has delivered more than 1 million unforgettable experiences to shows spanning the country and the globe. EastCoast Entertainment operates ten offices and delivers the largest direct resource of exceptional talent and quality production services in the industry. EastCoast's mission is to make every celebration an unforgettable experience by combining client-centered business practices with world-class talent and comprehensive event production services.

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