Easy Rest Adjustable Sleep Systems Announces Hiring of Joe Basgil

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Easy Rest Adjustable Bed Company names Joseph Basgil Media Planner for its in-house agency, Canal Works Advertising.

Headshot of Joe Basgil, Media Planner responsible for Easy Rest Adjustable Bed account.

Joe Basgil joins Canal Works Advertising, in-house agency for Easy Rest Adjustable Beds.

Joe comes to us with a solid background in sales and marketing and his analytical skills will be an asset to Canal Works and the Easy Rest Adjustable Bed brand.

Easy Rest Adjustable Sleep Systems, a leading national provider of modern, state of the art adjustable beds, announced today that it has hired Joseph Basgil to the position of Media Planner for its in-house advertising agency, Canal Works Advertising.

Mr. Basgil will be responsible for the planning and placement of direct response lead generation programs for the Easy Rest Adjustable Bed brand as well as tracking and assessing the results of these campaigns.

Mr. Basgil comes to Canal Works with a background in Marketing for sales driven companies. “We are excited to add Joe Basgil to our marketing team,” stated Edith Lever, Director of Advertising for Canal Works. “Joe comes to us with a solid background in sales and marketing and his analytical skills will be an asset to Canal Works and the Easy Rest Adjustable Bed brand.”

Prior to joining Canal Works Advertising, Mr. Basgil worked as an Account Executive for Market Resource Partners in Philadelphia, Pennsylvania. In that capacity he worked with corporate decision makers to identify and provide tailored business solutions for their technology needs.

Mr. Basgil graduated from The Pennsylvania State University, Abington Campus with a degree in Business Administration.                            

He lives in Feasterville, Pennsylvania.

About Easy Rest Adjustable Sleep Systems

Easy Rest Adjustable Sleep Systems is a leading national provider of modern, state of the art electronic adjustable beds. Easy Rest’s founders have more than 100 years experience in the manufacturing and sales of adjustable beds and since 2007, have sold more than 58,000 beds to customers across the nation. Easy Rest stands behind every product it sells, and through its centralized national customer service office provides consumers swift and efficient responses to any product questions or problems. The company guarantees in-home service to all customers should it ever be needed.

Easy Rest beds are made in the United States and the company is confident that they provide a superior level of consistent, restful sleep – along with all the inherent health and well-being benefits – with the use of the Easy Rest Adjustable Sleep System products. To learn more about Easy Rest Adjustable Sleep Systems, the health and comfort benefits of its full range of quality beds and mattresses, as well as Easy Rest adjustable bed sizes, options and features, please visit http://www.easyrest.com or call 1-800-217-5206 today.

About Canal Works Advertising

Canal Works Advertising is the in-house advertising agency for Easy Rest Adjustable Sleep Systems. The direct response agency provides a range of services for the Easy Rest brand, including interactive inquiry generation; website management and marketing; digital media; search engine marketing; social media; media placement; and creative services, print and video production.

Photo Credit: Steven Crowley

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