ebQuickstart Expected to Nearly Double its Revenue in 2010 by Turning Lead Generation into a Strategic Asset for Technology Companies

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Austin based lead generation and sales outsourcing firm is on the forefront of a new approach to lead generation for technology companies.

They’ve become an integral part of our sales team because of how quickly they ramped up and started consistently hitting the sales goals we set.

Back in 2007, Timothy Edwards, CEO of ebQuickstart, quietly entered a crowded market of lead generation and sales outsourcing firms with a new philosophy in mind: attract, train and retain top sales talent to use on lead generation campaigns for technology companies. Edwards figured his approach was long overdue given the reputation many call centers had for hiring hourly workers highly incentivized by lead bonuses.

If revenue alone is any judge, Edwards read the technology lead generation market perfectly. By hiring and paying experienced technology sales talent a fair salary, ebQuickstart was able to nearly triple its first year revenues in its second year of operation. In 2010, it’s looking at nearly doubling its revenue from last year – a feat remarkable in itself were it not for the fact it was done during the worst economic downturn in half a century.

“We focus 100% on lead generation for technology companies,” says Edwards. “By using highly trained technology sales professionals, we offer technology companies a cost effective alternative to in-house lead generation and sales resources. We assume all sales costs and deliver targeted results on sales campaigns many technology companies are not equipped to execute. It’s the kind of win-win situation our technology customers have come to expect,” he adds.

Chief among the reasons technology companies are turning to ebQuickstart in greater numbers is performance. Some of their customers have experienced a sales close rate of nearly 50% of leads generated in a given campaign. “In an industry where the average close rate on leads generated by lead gen firms can average in the low single digits, ebQuickstart’s 50% close rate is huge,” says Dawn Westerberg, a sales and marketing expert and principal of Austin based Dawn Westerberg consulting.

Customers are quick to point out their approval of ebQuickstart’s unique lead generation model. Dan Phelan, Vice-President of Sales for InnerWorkings, a leading global provider of .net training solutions, has been impressed by ebQuickstart’s ability to shorten sales cycles and lower his company’s sales costs. “They’ve become an integral part of our sales team because of how quickly they ramped up and started consistently hitting the sales goals we set,” Phelan says

Edward’s quiet game-changing approach to lead generation may, however, have one problem in the future. His company’s success has created a lot of noise among technology companies looking for highly qualified sales leads. If past performance is a future indicator, Edwards will quietly go about addressing the growing demand even as his company develops an increasingly vocal following.

About ebQuickstart
ebQuickstart, based in Austin, Texas, is a lead generation and sales outsourcing company specializing in technology companies. ebQuickstart has helped transform the lead generation industry by hiring highly seasoned technology sales professionals capable of delivering highly qualified sales leads, lowering sales costs and shortening sales cycles. For more information about how ebQuickstart can custom design a lead generation campaign for your technology business, please visit ebquickstart.


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