Ecards from Leanin' Tree, New Fine Art Ecards

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Leanin' Tree, Inc. today announced their long anticipated entry into the online ecards and personalized expressions marketplace. The initial launch of Leanin' Tree's ecard capability is planned for the coming Valentine's Day Holiday. Additional value-added enhancements coming in July of 2008 include an address book and reminder service, photo ecards, and personalized greeting cards. Leanin' Tree was rated the #1 best-selling alternative card line in a recent national retailer survey sponsored by Giftbeat, the leading newsletter of the gift industry.

Free ECards from Leanin' Tree

We are also an ideal solution for consumers who have an affinity for our select market niches such as Western Gifts and Greetings.

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Leanin' Tree, Inc. today announced their long anticipated entry into the online ecards and personalized expressions marketplace. The initial launch of Leanin' Tree's ecard capability is planned for the coming Valentine's Day Holiday. Consumers will be able to choose and send from a variety of free ecards created specially for the Valentine's Day ecard launch. Additionally, an affordable ecard subscription ($9.95 introductory price) is being offered as a prelude to upcoming value-added services such as a reminder service, address book, and other great enhancements.

Leanin' Tree was rated the #1 best-selling alternative card line in a recent national retailer survey sponsored by Giftbeat, the leading newsletter of the gift industry. Their entry into the ecard industry brings an interesting twist to the market for online personalized expressions. As a leading fine art greeting card publisher, Leanin' Tree ecards will provide the consumer with beautiful fine art reproductions in the form of online ecards. Additionally, Leanin' Tree is well known for their distinction in several market segments including Western Greeting Cards, Christian Greeting Cards, Wildlife, and Scenic Greeting Cards.

Tom Trumble President and CEO of Leanin' Tree, and a member of the founding family, couldn't be more pleased with the company's advance into online ecards. "Leanin' Tree has been producing fine art greeting cards for almost 60 years. Our new Ecard Collection, including free ecards, as well as our traditional greeting card product line, are extraordinary and perfect for the individual that really wants to make a memorable impression with that special person."

"We are also an ideal solution for consumers who have an affinity for our select market niches such as Western Gifts and Greetings."

Future plans for Leanin' Tree include a very competitive online ecard introductory subscription price of $9.95 annually, launched in time for Valentines Day. Additional value-added enhancements coming in July of 2008 include an address book and reminder service, photo ecards, and personalized greeting cards.

For further information about Leanin' Tree, call 303.581.2115, or visit the Web site: http://www.leanintree.com/pressrelease/?Key=EC903S.

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Dana Pauley