Echo Further Strengthens its Management Team with Social Media Veteran Execs

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Real-time Web Platform Provider Hires Bruce Ableson as VP of Client Services, Promotes Chris Saad to Chief Strategy Officer

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“Echo’s unique model provides brands with an open, extensible framework that can adapt to changes in the social sphere at the speed that social networks evolve. No single software development company can compete with that.”

Echo, a real-time web platform provider, announced today that it has strengthened its management team with two key executive appointments. Bruce Ableson has joined Echo as their new VP of Client Solutions and Chris Saad has been promoted to Chief Strategy Officer. Both executives have a deep background in social media, having worked in the industry since its inception.

“Echo is on the forefront of helping media, entertainment and publishing companies evolve their static websites into real-time, social experiences,” said Khris Loux, CEO of Echo. “We are committed to providing our clients with the strategic guidance and support necessary to ensure a successful transition. Both Bruce and Chris bring exceptional experience and vision to our team, having founded their own start-ups and having led strategic social engagements for Fortune 1000 brands throughout their careers.”

As the founder and publisher of Open Diary, Bruce Ableson built the first system for blog comments, and also innovated the use of friend's list privacy settings and activity feeds in 1998. These features have led some to credit Ableson's site and inventions to be the beginnings of social media. Most recently, Ableson served as the VP of Client Services for KickApps, a provider of on-demand social media applications for large brands, agencies, and enterprises. Prior to KickApps, Ableson served as a management and systems consultant for clients including Verizon, AT&T, RJR Nabisco, Allied-Signal, and Deloitte.

“I was attracted to Echo because of its open model, with a wide array of independent software vendors developing on top of its platform,” said Bruce Ableson, VP of Client Solutions for Echo. “Echo’s unique model provides brands with an open, extensible framework that can adapt to changes in the social sphere at the speed that social networks evolve. No single software development company can compete with that.”

This strategy was largely influenced by Chris Saad, who co-founded Echo and has been a key contributor to the company’s recent explosive growth. Saad is a strong proponent of social apps needing to be open and interoperable, which led him to spearhead StreamServer’s open marketplace strategy.

This type of thinking is ingrained in Saad’s DNA, given that he has founded over 7 workgroups, non-profits and start-ups over the last 14 years. Most recently, Saad co-founded the Data Portability project, an initiative supported by Google, Facebook, Microsoft, MySpace and Plaxo that enables web users' identity, photos, videos and other forms of personal data to be discovered and shared between chosen tools or vendors. Saad has also co-founded the APML Workgroup, Media 2.0 Workgroup, Faraday Media, RedShift and Radioactive, where he set strategic direction and championed the advancement of the real-time social web.

Saad’s promotion to Chief Strategy Officer comes at a time when the company is expanding its team, enabling him to assume a more strategic, visionary role. He will continue to lead strategic implementations for Echo’s customers while ensuring that the company adheres to its long term focus on open standards and innovation.

“As a long-time proponent of the real-time web, it is exciting to see the world’s leading media companies adopt the concept as integral part of their engagement strategies,” said Chris Saad, Chief Strategy Officer for Echo. “Brands need to engage with consumers wherever the conversation is taking place on the social web. Echo enables marketers and developers to harness this open conversation in a way that can be easily monetized on their .com site, whether the conversation takes place on Facebook, Twitter, Google+, or a second screen application.”

About Echo
Echo provides a real-time platform that enables the rapid implementation and scale of applications for social TV, social music, social news, social sports and social commerce. Brands can leverage the Echo platform to transform their static websites into real-time experiences that significantly boost website traffic, increase user engagement, and drive more revenue. A leader in the space, Echo currently serves over 1 billion streams per month for brands including Discovery Channel, ESPN, Showtime, Sports Illustrated, The Washington Post, Universal Music Group, USA Networks and World Wrestling Entertainment. To learn more, visit http://www.aboutecho.com.

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Laurie Gibson
Echo
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