Social TV is one of the hottest buzzwords in the media industry today, but how does it translate into actual programs that drive value for your business?
San Francisco, CA (PRWEB) March 21, 2012
Echo, a leading real-time web platform provider, announced today that Echo’s CEO, Khris Loux, will be giving a session keynote and moderating a panel at the San Francisco Social TV Summit on April 3. The panel, titled “Social TV in Action: Real Brands. Real People. Real Results” will explore the latest innovations in social TV from a network executive’s perspective, including content development, viewer engagement and monetization strategies.
The Social TV Summit is an exclusive event for senior media executives and technology leaders that focuses on how viewers are socializing, searching, sharing and purchasing around content they are watching on TV, with one screen or a second screen like a laptop, tablet or smart phone.
Date: Tuesday, April 3, 2012
Time: 4:00 pm – 5:00 pm
Panel: Social TV in Action: Real Brands. Real People. Real Results.
Description: Social TV is one of the hottest buzzwords in the media industry today, but how does it translate into actual programs that drive value for your business? How are network executives factoring in social media when developing new shows? With advertisers starting to build their own social TV experiences, are the content owners now competing with advertisers for social TV mindshare? This interactive discussion will showcase the biggest issues that digital executives are grappling with today and provide examples of successful programs that are creating new revenue streams, increasing brand engagement and driving viewership.
Moderator and Session Keynote: Khris Loux, CEO of Echo
Laurel Bernard, EVP Marketing, FOX Broadcasting
Jason Hoch, SVP of Digital, World Wrestling Entertainment
Elizabeth Shaw, Social & Emerging Media Analyst, Forrester Research
Echo provides a real-time platform that enables the rapid implementation and scale of applications for social TV, social music, social news, social sports and social commerce. Brands can leverage the Echo platform to transform their static websites into real-time experiences that significantly boost website traffic, increase user engagement, and drive more revenue. A leader in the space, Echo currently serves over 1 billion streams per month for brands including Discovery Channel, ESPN, Showtime, Sports Illustrated, The Washington Post, Universal Music Group, USA Networks and World Wrestling Entertainment. To learn more, visit http://www.aboutecho.com.