That's how you know you're on the right track
Los Angeles, CA (PRWEB) June 17, 2008
White Apricot (WhiteApricot.com), an online newsletter and website that is quickly becoming the "go to" place for tips, trends, news and deals on eco fashion, beauty and lifestyle, has launched a new online newsletter dedicated to deep discounts and exciting special offers only available through White Apricot.
Called "Exclusively Yours," the new publication complements White Apricot's signature weekly newsletter, which contains news stories on the latest in green fashion, organic beauty products and eco friendly lifestyle products. "White Apricot has two distinct sides," explained Dan Hoffman, Publisher. "One is editorial, where we are educating the consumer. The other is all about 'Exclusive Offers,' providing a myriad of substantial discounts and special offers on everything from eco friendly clothing to vegan shoes, recycled handbags, organic skin care, natural cosmetics, green home décor and much more.
"The 'Exclusively Yours' newsletter letter is the next natural step for us," Hoffman said. "It's also a weekly publication, but while White Apricot's signature newsletter is about news stories, 'Exclusively Yours' is about great deals and special offers, as much as 50% off in many cases." Hoffman also pointed out that 'Exclusively Yours' will be made available only to those who subscribe to the White Apricot signature newsletter and that the offers it contains will not appear anywhere on the website.
"Eco designers and manufacturers are hungry for finding ways to market and brand their lines and move their stock," Hoffman continued. "Consumers, on the other hand, would love to buy green if all things are equal, but traditionally, buying eco fashion or organic skin care and beauty products costs more. What we're doing is making it palatable for the consumer to take the plunge and we're providing a valuable service to our partner companies, basically bringing everyone together."
Since announcing the plan to launch 'Exclusively Yours,' Hoffman said that companies are clamoring to sign up to be in it and there is already a wait list. "That's how you know you're on the right track," he noted.
For more information, visit http://www.WhiteApricot.com. Press contact is Carrie Pollare, carrie(at)whiteapricot.com, 310-314-3660. Eco or socially conscious companies interested in submitting their product lines to White Apricot for 'Exclusively Yours' should contact Susan Thompson, susan(at)whiteapricot.com, 310-314-3660.