Bellmore, NY (PRWEB) October 5, 2006
Chris Pesce and Frank Bianco, founders of Earthtech Products, Inc., are on a mission to offer products that are both Âeco-friendly and Âhip and trendy on their new website, http://www.EarthTechProducts.com.
In an industry stigmatized by frumpy, fifty-something hippies promoting peace and hemp clothing, Earthtech Products stands out by blending ÂGreen and Cool as no one has done before.
EarthTechProducts.com features hundreds of energy efficient products  from funky and quirky lighting solutions such as LED lights to hot offerings from emerging designers and craftspeople. The website also features innovative solar power products that harness the sunÂs clean, renewable energy to power iPods, cell phones, digital cameras and other new consumer electronics.
ÂAwareness is the key in bringing these products to the mainstream American culture, said Frank Bianco, Earthtech Products, Inc. founder and CEO. ÂWhen I learned I could charge my digital camera by harnessing the power of the sun with a stylish backpack, I kissed my AA batteries and electric chargers goodbye. Now IÂm keeping batteries out of landfills, IÂm utilizing free, clean, renewable power from the sun, and IÂm looking good while doing it. It just makes sense. Now we just have to get the slickster driving the Hummer or the Porsche on board, and weÂre on to something world-changing.Â
Pesce and Bianco have been a potent combination since their rock band ÂThe Plan took Bleecker Street (located in Greenwich Village, New York City) by storm in 2002. Now, they hope to inspire the Âclub clique to drive ecological change with sexy and cool products that are also eco-sensitive.
And the timing couldnÂt be better. Green and sustainable lifestyles have been a hot topic lately, with everyone from Brad Pitt to venture capitalists showing interest in them. With evidence of global warming mounting, and the climate becoming increasingly violent, consumers need to prepare for these changes while also playing their part in preventing them.
Earthtech Products offerings answer the political call to reduce dependency on foreign resources as well as the economic and social calls to conserve energy and protect the environment. Earthtech plans to expand into commercial markets and launch a new informative blog promoting sustainability.
ÂThe more successful we get selling energy-efficient lights and solar products, the closer we come to an oil, coal and nuclear-free future, Bianco said. ÂInnovation enables us to do more with less  thatÂs our ticket out of this mess. Plus, you can get on our next partyÂs VIP list. Organic coconut rum, anyone?Â
About Earthtech Products, Inc.:
Earthtech Products Inc. brings to the mainstream products for a new world with ever changing needs. Earthtech Products envisions a world that is less wasteful, more efficient and resourceful, where people are at harmony with their surroundings harnessing the Earths energies. We imagine a smarter world where through technology and design intelligence the quality of our life increases while leaving less of footprint on the planet.
Contact Information:
Frank Bianco, CEO
Earthtech Products, Inc.
718-813-6594
Website: http://www.earthtechproducts.com
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