Eco-friendly Meets Hip and Trendy on New Website EarthTechProducts.com

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Two stylish, hip guys from Long Island, New York have launched Earthtechproducts.com, an online resource offering Â?green and coolÂ? products for people just like them Â? young, good-looking hipsters who want to inspire change.

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Chris Pesce and Frank Bianco, founders of Earthtech Products, Inc., are on a mission to offer products that are both “eco-friendly” and “hip and trendy” on their new website, http://www.EarthTechProducts.com.

In an industry stigmatized by frumpy, fifty-something hippies promoting peace and hemp clothing, Earthtech Products stands out by blending “Green and Cool” as no one has done before.

EarthTechProducts.com features hundreds of energy efficient products – from funky and quirky lighting solutions such as LED lights to hot offerings from emerging designers and craftspeople. The website also features innovative solar power products that harness the sun’s clean, renewable energy to power iPods, cell phones, digital cameras and other new consumer electronics.

“Awareness is the key in bringing these products to the mainstream American culture,” said Frank Bianco, Earthtech Products, Inc. founder and CEO. “When I learned I could charge my digital camera by harnessing the power of the sun with a stylish backpack, I kissed my AA batteries and electric chargers goodbye. Now I’m keeping batteries out of landfills, I’m utilizing free, clean, renewable power from the sun, and I’m looking good while doing it. It just makes sense. Now we just have to get the slickster driving the Hummer or the Porsche on board, and we’re on to something world-changing.”

Pesce and Bianco have been a potent combination since their rock band “The Plan” took Bleecker Street (located in Greenwich Village, New York City) by storm in 2002. Now, they hope to inspire the “club clique” to drive ecological change with sexy and cool products that are also eco-sensitive.

And the timing couldn’t be better. Green and sustainable lifestyles have been a hot topic lately, with everyone from Brad Pitt to venture capitalists showing interest in them. With evidence of global warming mounting, and the climate becoming increasingly violent, consumers need to prepare for these changes while also playing their part in preventing them.

Earthtech Products’ offerings answer the political call to reduce dependency on foreign resources as well as the economic and social calls to conserve energy and protect the environment. Earthtech plans to expand into commercial markets and launch a new informative blog promoting sustainability.

“The more successful we get selling energy-efficient lights and solar products, the closer we come to an oil, coal and nuclear-free future,” Bianco said. “Innovation enables us to do more with less – that’s our ticket out of this mess. Plus, you can get on our next party’s VIP list. Organic coconut rum, anyone?”

About Earthtech Products, Inc.:

Earthtech Products Inc. brings to the mainstream products for a new world with ever changing needs. Earthtech Products envisions a world that is less wasteful, more efficient and resourceful, where people are at harmony with their surroundings harnessing the Earths energies. We imagine a smarter world where through technology and design intelligence the quality of our life increases while leaving less of footprint on the planet.

Contact Information:

Frank Bianco, CEO

Earthtech Products, Inc.

718-813-6594

Website: http://www.earthtechproducts.com

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