Kush Boys Worldwide Forms Partnership with Hearst to Launch New-Age Pop Culture Lifestyle Product Lines

Share Article

Hearst Media Services / Bay Area to help Kush Boys International increase visibility and build brand recognition online.

eco-friendly clothing

Kush Boys Worldwide

Kush Boys Worldwide has its finger on the pulse of a new global culture. We have developed a line of lifestyle products that we know today’s generation will appreciate, and we are set to usher in a new age of fresh and functional living.

Kush Boys Worldwide, a forward-thinking company with interests in numerous projects and products for the modern green lifestyle, today announced a partnership with Hearst Media Services / Bay Area to help the company build brand awareness and an online reputation.

Kush Boys Worldwide’s new and emerging product lines are targeted towards people involved in what the company calls “today and tomorrow’s new-age pop culture,” a diverse demographic composed of “creative, productive, and fun-loving individuals who advocate personal freedom and empowerment—and like to remain current.”

“The attitudes of consumers involved in this new-age pop culture vary, which makes it exciting to explore,” said Drue Young, a Kush Boys Worldwide co-founder. “To appeal to such as vast range of preferences, we have created and produced stylish content—and a clever brand—that stands apart from the commercialized mass-media content constantly put out by big corporations.”

The year-long Hearst Media Services / Bay Area multimedia promotion program harnesses the popularity of SFGate.com as a source of high-quality news and information to help Kush Boys improve their placement in search engine results. Hearst is also developing and distributing news content in the form of frequent press releases about Kush Boys Worldwide through the largest online PR channel in the world.

By aligning with Hearst Media Services / Bay Area, Kush Boys Worldwide expects to increase visibility and brand recognition for their products, which include: Master Kush, an animated webisode series; Kush Couture Lifestyle Apparel (KCLA), an artist-based clothing line; Chronic Ice, a 100% natural hemp iced tea; and SirRock, a natural male enhancement supplement.

“All of our products are made with hand-picked, natural ingredients and materials that symbolize our attention to being green and caring for our ever-changing world,” said Michael Yanovsky, a co-founder of Kush Boys. “Kush Boys Worldwide uses organically produced materials whenever possible, and sources and manufactures American. Kush Boys Worldwide stays true to its roots, but actively engages the future with high design and attitude. “We want to appeal to a modern demographic that cares about industrial design, social networks, and helping the planet for another generation,” Yanovsky explained.

“Kush Boys Worldwide has its finger on the pulse of a new global culture. We have developed a line of lifestyle products that we know today’s generation will appreciate, and we are set to usher in a new age of fresh and functional living. The market is ready for something new,” said Jamal Weathers, a co-founder of Kush Boys Worldwide. “We chose to work with Hearst Media Services / Bay Area because we believe we can benefit from their vast multimedia marketing platforms and strategies. We only work with the best.”

For more information about the Kush Boys Worldwide / Hearst Media Services partnership or any of Kush Boys Worldwide’s products, call (213) 537-0118 or go online to http://www.kushboys.com.

About Kush Boys Worldwide
Kush Boys Worldwide is a Los Angeles-based company committed to pursuing ventures that nurture the “new-age pop culture.” Their mission is to utilize all of their resources and abilities to develop innovative ideas and creative products that appeal to the diverse range of people. Current projects include the online animated series Master Kush; a clothing line for the urban demographic called Kush Couture Lifestyle Apparel (KCLA); an all-natural iced tea made with hemp known as Chronic Ice; and the natural male enhancement supplement SirRock. Kush Boys Worldwide has a finger on the pulse of global pop culture, and designs all their ventures to bring together the diverse groups of people who live and love the new-age pop culture lifestyle.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Michael Yanovsky
Kush Boys
(213) 537-0118
Email >
Visit website