When a Name is More than a Name

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Natural products company, Eco-Me, has changed how customers relate to cleaning products.

There are plenty alternatives to chemicals; we believe your cleaning products should be safe and your home clean and healthy

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Natural products company, Eco-Me, has changed how customers relate to cleaning products. "Cleaning should be a healthy experience that is fun," says President and Founder Robin Kay Levine. Each of our cleaning products has a name, an identity and a purpose.

Take Bill, he is the name for Eco-Me's 100 % natural All Purpose cleaner. Made with food grade ingredients like vinegar and pure plant essential oils, Bill reduces up to 98% bacteria in 60 seconds. That's fast and powerful for a natural cleaning product, in an industry fighting to prove that natural products work as well as their harmful chemical predecessors.

With twelve products in their natural cleaning line, Eco-Me has created a "family" that makes customers intrigued to learn more about the names on the colorful labeled recyclable bottles. "Customers relate to the names, whether it’s a friend or family member, there is a connection to our products," explains Jennifer Mihajlov, co-creator and VP in charge of sales and marketing. "The relationship starts on the shelf and continues as the customer creates a safe and clean home."

Unlike their competition, Eco-Me does not use surfactants (surface active agents) like Mrs. Meyers, where chemicals are not always disclosed or preservatives that may be linked to petrochemicals. Seventh Generation, another line in world of natural products, relies on SLS, SLES or ALS for sudsing and cleaning in their products. Eco-Me refuses to use these or other chemicals that are related to skin and eye irritations. "There are plenty alternatives to chemicals; we believe your cleaning products should be safe and your home clean and healthy," Levine stands up against the chemical industry with Eco-Me's promise for honest labeling and clean healthy ingredients.

Eco-Me is launching a contest to the public. All contestants must send in name, photo and suggestion for what the next new member of the family should be. The winner will receive a year supply of new product as well as have the product named after them! Visit http://www.eco-me/eco-you.com for more details.

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JENN MIHAJLOV
Eco-Me
516 938-2458
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