Ecomfort to Offer First Green Memory Foam Mattress Line
Company to Select Retail Partners for Comfortable EcoMemoryFoam
Mattresses That Meet Consumer Demand for Earth-Friendly Products
CORONA, Calif. (Business Wire EON/PRWEB ) July 23, 2008 --
Anatomic Global, Inc. today announced the launch of their EcomfortTM
mattress division. The company will recruit a select group of furniture
and bedding retail partners to offer the revolutionary line of Ecomfort earth-friendly
mattresses featuring EcoMemoryFoam.TM Set
to launch at World Market in Las Vegas next week, Ecomfort will set a
new industry standard for luxurious sleep with the first plant-based memory
foam mattresses, pads and pillows on the market. Ecomfort is now
actively recruiting retailers that share a common vision to provide
superior comfort and value to consumers while helping to renew the earth.
“93 percent of Americans now believe companies
have a responsibility to help preserve the environment and 66 percent
are more likely to purchase a product if they believe the company is
environmentally conscious*,” said Jeff
Scorziell, president of Ecomfort. “Many
retailers know they should go green but don’t
know how. Our core business is to create environmentally
sustainable mattresses, so we’ve studied
the market and know how to help retailers successfully offer an
eco-friendly product to consumers.”
With over 20 years of experience in medical industry sleep systems,
Ecomfort founder David Farley has a passion for improving the quality of
people’s sleep. He combined that passion with
a commitment to make all of his work environmentally friendly, and
developed the innovative Ecomfort mattresses made with EcoMemoryFoam.
Ecomfort utilizes the patent-pending Neutral Posture Support System,
which is scientifically designed with seven support zones to relieve the
stress on your back muscles. Using open cell technology, the mattress
also breathes and helps you sleep cooler. EcoMemoryFoam is manufactured
in the United States, and Ecomfort ships compressed products within 48
hours, which allows retailers to avoid keeping a large inventory.
“In the past, environmentally
friendly products have not always been friendly on the pocketbook,
typically costing more than their counterparts,”
said Scorziell. “But with EcoMemoryFoam,
Ecomfort is proving that doesn’t have to be
the case, since these mattresses cost 10 to 15 percent less than
traditional memory foam products.”
Today, 23 percent of sleep products sold are specialty
sleep products, and that market share is expected to grow to 40
percent by 2010**. Ecomfort is looking for partners who want to capture
a larger portion of this growing segment by bringing innovative
eco-friendly products to the marketplace. The company offers retailers
selective distribution, an extremely low initial investment, and
personal customer service to ensure complete satisfaction. Retailers
interested in learning more may contact Ecomfort at 800-874-7237. Listen
to a Podcast
on this breakthrough product line.
About Ecomfort
Ecomfort, the mattress division of Anatomic Global, Inc., is setting an
industry standard by manufacturing the EcoMemoryFoam line of comfortable
plant-based memory foam mattresses, pads and pillows. Ecomfort
mattresses utilize the patent-pending Neutral Posture Support System,
which is scientifically designed with seven support zones to relieve
stress on your back muscles. Patented zero-emissions technology is used
to create the coolest-sleeping, most supportive memory foam beds
available. For more information, visit www.ecomemoryfoam.com.
*BusinessWeek, 2007
**Bedroom Magazine, 2007
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