Nationally Televised Ecommerce Expert Announces New Online Store Training Program

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Store Coach, Inc., headed by nationally known ecommerce expert Dave Hermansen, announced the official launch of, a site aimed at turning struggling online entrepreneurs into successful web store owners.



With the economy down and so many people out of work, we really wanted to put something together that would help people support their families the same way we've been able to do.

Dave Hermansen, an Internet marketer well known for his nationally publicized success in ecommerce, recently launched Aimed at turning struggling “wannabe” entrepreneurs into successful web store owners, Store Coach walks its members through the proven 7-phase formula Dave has developed for making a full-time living with ecommerce.

Dave burst onto the Internet marketing scene in 2008 when Fox Business News aired the story of how he “flipped” a little web store selling bird cages for a profit of over $170,000. Dave had purchased the website for $1,800, given it a virtual facelift, expanded the product line, and improved its rankings in the search engines. Eighteen months later, when the site was netting about $8,000 per month, Dave sold it for $173,000.

In the five years since Fox carried his story, Dave and his brothers Kevin and Michael have built, operated, and sold off over 50 other online stores, making hundreds of thousands of dollars in the process. But they were also working “behind the scenes” preparing to launch, which would give others the training and tools they would need to duplicate the success they were having. It's been a long time in the making, but is now available.

"We've been blessed with a lot of success,” Dave explained. “With the economy down and so many people out of work, we really wanted to put something together that would help people support their families the same way we've been able to do. A lot of people are looking to supplement their income or completely replace their lost income. Store Coach gives them that opportunity."

"The exciting thing about this program," Dave went on to say, "is that anyone can do it and make money with it. You don't need web design know-how or experience. You don't need 'connections' with product distributors. You don't even need to know what you're going to sell. All you need to do is follow the step-by-step formula we've developed." Dave made it clear that Store Coach is not a get-rich-quick scheme promising to make cartloads of money overnight. Rather, it's a program that teaches would-be entrepreneurs how to build a legitimate online business selling ordinary products that consumers are searching for online.

Dave's brother, Kevin, added, “What we've tried to do is give our members exactly what we wish we would have had when we were first getting into ecommerce. We had to learn everything the hard way, through trial and error... the school of hard knocks! Store Coach gives you a clear, concise road map to follow... first do this, then do this, then do this! It takes you step by step through the exact same process we've used to build one profitable store after another.”

Many people wonder how they can possibly compete against the online retail giants like Amazon, eBay, Overstock and others. The third Hermansen brother, Michael, explained: "The key is to find a little product niche the big dogs are overlooking. You're not going to be able to compete if you try to sell all pet supplies, or even all bird supplies. The big-box retailers have a corner on those markets. What you want to do is carve out a little niche within the market, like the bird cages niche. If you build your entire web store around that specific little niche, you'll make sales and make money."

Another question a lot of people have is how they can possibly launch a retail business without any up-front capital to purchase huge stocks of product inventory. Dave's time-tested solution is simple: use the "dropship model." Web store owners set up a dealer-like relationship with product manufacturers, but they don't actually stock the products themselves. When a customer places an order on their site, the web store owner simply forwards the customer's order and shipping information to the manufacturer, who then ships the product directly to the customer.

"The dropship model works amazingly well," Scott McKirahan, a Store Coach member, explained. "It allows me to offer all the products I want without having to pre-buy thousands of dollars worth of inventory. In fact, I don't spend a penny until I make a sale and collect the revenue. Let's say someone buys a $200 product on my site. I collect the $200 first, then pay the manufacturer the $150 wholesale cost, and pocket the $50 difference as profit."

Mr. McKirahan is exactly the kind of person the Hermansens hoped would benefit from Store Coach. Scott was laid off shortly before the initial beta version of Store Coach was privately launched, and Dave invited him to be one of the initial beta users. Following the 7-phase Store Coach formula, Scott has had tremendous success with his own web stores and is making a full-time living with ecommerce. "I had absolutely no idea what I was doing initially, no experience in ecommerce whatsoever," Mr. McKirahan said. "But just going through and following the steps in the training videos, I was able to replace my prior income within just a few months. I now make more than twice what I ever made in any regular job I'd ever had."

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