Ethoca and GB Group Join Forces to Combat Fraud

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Ethoca360 Negative Signals Service Available to GB Group Customers

Build consumer confidence in online shopping and stem fraud losses with the help of the new free Ethoca360 Negative Signals service

“[This] allows our customers to make more informed decisions about card-not-present transactions during the all-important account signup process,” --John Lord, Managing Director, GB Group

Ethoca Limited, providers of Ethoca360 card-not-present (CNP) fraud detection services, has announced a partnership with the UK’s leading Identity Management company, GB Group. The partnership will mean that Ethoca’s new Ethoca360 Negative Signals service will be available to all GB Group customers through their URU identity verification service.

The new Ethoca360 Negative Signals service has recently been made available for free and is the first and only one of its kind. For merchants who sign up now and until further notice, Ethoca has committed to keeping the Negative Signals version of Ethoca360 Signals free forever. Although a commercial grade service, Ethoca decided to make it freely available to all online merchants in an effort to accelerate market adoption, build broader industry collaboration and help stem the massive losses that are suffered to online fraud each year.

Ethoca360 Negative Signals is available now as an integrated service within GB Group’s URU identity verification service, bringing the power of the Ethoca community to earliest stage in the customer lifecycle. URU™ provides unique data matching capabilities that authenticate a consumer’s identity and age by matching personal information against reference data in the UK (and across the globe) in real time.

“Integrating Negative Signals fraud screening into our URU™ identity verification service allows our customers to make more informed decisions about card-not-present transactions during the all-important account signup process,” said John Lord, Managing Director, GB Group. “Our customers are increasingly concerned about online and identity fraud, and it is crucial for GB Group to remain up-to-date with the latest technologies and services. We are delighted to partner with Ethoca as its Negative Signals service is the first of its kind to be made available at no charge to help fight fraud.“

GB Group’s URU identity verification service enables an individual’s details to be verified against a multitude of data sets before a decision is made on how best to engage with that individual. By bringing Ethoca360 Negative Signals into the equation, any decision made by a merchant can also be measured according to the potential risk of that transaction.

“Negative Signals is an additive service, and as such it is an ideal fit for the complementary identity verification tools and methodologies offered by GB Group,” explained Andre Edelbrock, CEO, Ethoca. “We are looking forward to a long and fruitful partnership with GB Group as we protect our customers against fraud and the associated revenue losses, whilst allowing them to concentrate on enhancing their own customers’ experience.”

More information can be found, and applications for this free service are now being accepted at

About Ethoca:
With offices in Dublin, Toronto, and New York, Ethoca provides anti-fraud services to businesses taking credit card orders online, by fax, through catalogs and by telephone. Ethoca pioneered and mastered the concept of collaborative fraud management to fight online credit card fraud. Learn more at

About GB Group plc:
GB is the UK’s leading Identity Management business. It helps organisations recognise and verify all elements of an individual’s identity at every interaction. Through the application of our proprietary technology, we enable organisations to connect, communicate and transact with people safely, responsibly and profitably. In doing so, we help businesses like O2, Laura Ashley, HBoS, LloydsTSB,, Virgin Games, PartyGaming, Betfair and Ladbrokes understand their customers better to create more meaningful customer interactions – and reduce costs across the business.

GB is listed on the London Stock Exchange (GBG). For more information, please visit GB Group’s website at

GB Group - because identity matters™


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James Kennedy, AxiCom

Maxine Morgan, GB Group
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