Aeroplan's Web Success Chronicled by Ecommerce Vendor Elastic Path

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Vancouver-based ecommerce software vendor Elastic Path releases a case study detailing an innovative and unique multi-lingual retail site with Aeroplan, a noted loyalty management company.

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We didn’t want a duct-tape solution, we wanted a round peg for a round hole.

Elastic Path Software, pioneer of flexible ecommerce, has released a case study chronicling a recent ecommerce project for Aeroplan -- a recognized leader in the loyalty management field.

As Canada’s premier loyalty marketing company, Aeroplan’s more than five million members redeemed more than 52 billion Aeroplan Miles representing approximately $40 billion CAD in consumer spending. Moving forward, Aeroplan sought an innovative solution to move mileage redemption towards a web-based, self-service redemption model.

The system needed to blend seamlessly with Aeroplan’s existing business systems and platform architecture. As Aeroplan’s Web Development Manager, Sean Burke-Gaffney, explains, “We didn’t want a duct-tape solution, we wanted a round peg for a round hole.”

While providing the exacting architectural fit required by Aeroplan, Burke-Gaffney also needed a solution to fit within budget. Again Elastic Path fit with a 3-to-1 or 4-to-1 Total Cost of Ownership savings over other evaluated platforms.

Aeroplan also needed to publish the site in both French and English plus conduct transactions using a “non-financial currency” -- due to the inherently flexible nature of the Elastic Path ecommerce software, both of the requirements were efficiently accommodated.

Harry Chemko, CEO of Elastic Path Software points out, “Aeroplan was an ideal customer for Elastic Path as they utilized the powerful built-in features including multi-language and variable currency support to reach their objective. With the majority of Aeroplan’s non-flight rewards redemptions now conducted online, we are pleased to have played a role in their success.”

Burke-Gaffney shares Chemko’s enthusiasm and describes the project as an, “Unconditional success,” and continues by saying, “Everybody from top to bottom on the business-side is ecstatic and the feedback from our members has been tremendous.”

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Jason Billingsley
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