eCommerce Website Upgrade Brings Dramatic Increase in Sales and Conversion

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EPORIA eCommerce redesigns Alaska Smokehouse gourmet food website in time for the holiday shopping season, resulting in rave reviews from customers and increased site traffic, conversion and sales.

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"My online retail business just continues to grow, as a direct result of EPORIA eCommerce and the power of their platform," Jack Praino says.

EPORIA eCommerce ( is the digital commerce leader for established brands seeking to maximize their online channel. EPORIA announced today that their client, Alaska Smokehouse ( is seeing new record highs in the number of visitors, conversion and sales on their gourmet food website, including a conversion rate increase of nearly 50%.

These increases follow a recent upgrade to EPORIA’s Enterprise level eCommerce solution. The upgrade touched every element of the website. The latest merchandising components were implemented, as were recommendations from EPORIA for online marketing and merchandising best practices, including the advantages of excellent product photography and a detailed mega menu navigation structure.

Alaska Smokehouse owner Jack Praino launched his first EPORIA website seven years ago. He exceeded his year’s online sales goals in the first 30 days after launch, and online sales have doubled every year since. Praino reinvests in the business by continually adding functionality to the website and tapping into EPORIA’s extensive online marketing and merchandising expertise to perpetually upgrade his website and expand his online sales.

eCommerce solutions must constantly evolve, to keep up with changing trends in online buyer behavior. “We have to continually adapt our solution to keep our clients ahead of the curve,” says Doug Adams, EPORIA’s CEO.

Praino’s most recent upgrade was launched in November of 2009. The updated user interface brought accolades from shoppers. “We’ve actually had calls from customers who ordered online and just wanted to tell us how easy it was to navigate our site,” says Praino.

Holiday sales were the highest they have ever been, even considering the current state of the economy. Organic visitor traffic to the site has increased by 40% and revenue was up 200% over the same time period the previous year.

Recently, The Today Show featured one of the Alaska Smokehouse gourmet gift baskets. This brought a sudden and significant influx in website traffic. “The conversion rate held, even with that big traffic bump” Praino states.

Adams, explains, “The clearest sign that a website has very strong conversion is when the conversion rate is maintained through these spikes in traffic.” He is proud to announce that “the fact that Alaska Smokehouse’s conversion rate remained consistently high proves that our user experience and merchandising efforts are successful.”

“My online retail business just continues to grow, as a direct result of EPORIA eCommerce and the power of their platform,” Jack Praino says. “I look forward to continued business growth, and to achieving it with the help of EPORIA’s eCommerce solutions.”

About EPORIA eCommerce
EPORIA is a results-focused eCommerce solution company that attracts more qualified traffic and maximizes conversion for their clients. Site and order management are simplified by intuitive, no-code administration and seamless integration with back office systems. EPORIA’s attentive conversion experts work closely with each client to develop, support, and continually enhance the ideal combination of functionality, branded design, and workflow.


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Emily Pfeiffer
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