Online Selling redefined - Free "Name your price" Service by Pricewhispers Launched for Business and Home Electronics at Priceyourhardware.com

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PriceWhispers is defining a new paradigm for online retail by empowering consumers to specify their own custom price commitments to retailers via an integrated interface within retailers own web sites. Based on market research and analytic models from Cornell University, PriceWhispers enables retailers to capture more information about their consumers, and generate increased revenues and profits of between 6-12%. There is zero up-front cost for Retailers to begin offering the PriceWhispers service, all system fees are 100% performance based and the service can be up and running within 2 weeks. Priceyourhardware.com is the online evolution of a 23 year old hardware and electronics business from Minnesota and is the latest example of innovation using the PriceWhispers web service.

for business buyers, large and small; allowing consumers to have more influence in pricing the products they buy everyday without spending hours searching online, and this can only help drive revenue for our business.

When business and home consumers are in the market to purchase computer, networking or security electronics equipment for their business or home, many will use internet tools as part of their search through price-comparison engines and Google or Bing searches. The amount of savings received is often a direct result of the amount of time spent using these websites and price-comparison engines. Everyone wants the best deal but not everyone has the requisite amount of time to search through thousands of online sites to find it. Consumers today expect price variation on technology equipment and worry that their purchases could be found to be less expensive at an undiscovered online retailer. With the new and free web pricing service provided by PriceYourHardware.com and powered by Pricewhispers, consumers of business hardware and home electronics don't have to miss out on the best price anymore.

Online shoppers can now specify the price that they would pay for their desired equipment, be it a hard-drive, digital or security camera, SAN switch or scanner, at PriceYourHardware.com, and include a quantity and an expiration date for that price commitment. The service will then go to work and perform the time-consuming pricing search for you. Shoppers will then be contacted when their bid has been accepted, or alternatively, be offered the best current price available to them. In today's online world, people have come to demand a significant level of participation in their online activities. From modifying entries at Wikipedia to sharing information and thoughts via Facebook, Twitter, their own blogs, book and product reviews or newspaper commentaries, online users have become conditioned to expect that they will provide input into their online activities. According to market research conducted out of Cornell University in late 2008 and early 2009, over 84% of respondents across Canada and the United States indicated that they would like to have a similar level of input on prices via a participative shopping service, and over 88% requested the ability to communicate their desired prices on home electronics and hardware. Pricewhispers provides this form of online interactivity for online shopping directly through participating retailers' web sites such as PriceYourHardware.com.

While the benefits of empowerment and convenience to consumers are obvious, the Pricewhispers service is actually founded on pricing science principles and can increase participating seller's bottom lines as well. "As an experienced hardware reseller, we are continuously looking for additional ways to provide time and money-saving solutions for our clients and The Pricewhispers' model will enable our company to connect with clients in a streamlined manner, allowing us to share our collective experience and buying power in the IT industry to get them the best deal. Ultimately, we can offer a dependable "one-stop hardware website" for business buyers, large and small; allowing consumers to have more influence in pricing the products they buy everyday without spending hours searching online, and this can only help drive revenue for our business." Melanie Mord, founder of PriceYourHardware.com said. Analytic models and simulations sourced from Cornell University's Professor Chris Anderson show that the Pricewhispers service can increase online revenues and profits by a minimum of 6-12% for retailers by enabling them to optimally segment their consumer base by price sensitivity and to reduce the chances of missing out on some of those sales.

"We are excited to launch our new integrated price capture service as the engine powering PriceYourHardware.com. Our growing community has made it clear that home (and business) electronics (and hardware) is an area where they would like to use our custom pricing service and PriceYourHardware.com offers high quality electronic products to consumers and businesses across North America and the United Kingdom" said Neil FitzGerald, Founder and Chief Executive at Pricewhispers. "Our service is absolutely free to consumers and we have a healthy pipeline of retailers across a broad spectrum of categories including Fashion Apparel, Sporting Goods, Event Ticketing and Home Furnishings lined up to join the Pricewhispers community over the next few months. As more and more retailers come online, the benefits to existing retailers will only increase as the community grows."

About Pricewhispers.com
Pricewhispers, established in 2009 is creating a new paradigm of buying by empowering consumers to specify their own price commitments to sellers via an integrated interface in retailers own online web sites. Based on market research and analytic models from Cornell University, Pricewhispers enables retailers to capture more information about their consumers, and generate increased revenues and profits. You can learn more about the Pricewhispers consumer and retailer communities at PriceWhispers.com.

About PriceYourHardware.com
Established this year, PriceYourHardware.com is the online evolution of Guarantee Business Systems, an Eagan, Minnesota based seller of data storage, networking and POS hardware since 1986. The current product range is organized into eight categories: computer hardware, hard-drives, networking, POS, printers, security and video and the products can be shipped to all 50 States and across Canada and the United Kingdom. You can learn more about PriceYourHardware.com at PriceYourHardware.com or their corporate site http://www.gbsncr.com.

For more information or interview requests, please contact:
Neil FitzGerald, Founder and Chief Executive,
Pricewhispers, 646 765 3653

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