Multi-Channel Retailer,, Selects OrderDynamics eCommerce SaaS Platform for Growth

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Online Shoe Retailer, Selects OrderDynamics SaaS eCommerce Solution to Streamline Operations and Convert More Traffic

On-Demand eCommerce currently runs on a custom-built system which has become costly to maintain and does not have the latest features of a mid-market platform

OrderDynamics, Canada's leading On-Demand eCommerce Solution provider, announces recent customer acquisition,, a Canadian shoe retailer specializing in comfortable footwear through over 30 retail locations. has been operating US and Canadian B2C eStores for over seven years. Specializing in "comfortable footwear brands", carries over 7,000 SKUs and leading footwear from top brands such as Geox, UGG, Ecco, and Rockport. Over the years, has achieved very strong search engine placement for highly competitive keywords for the shoe brands they carry. This has resulted in high of volumes traffic from organic searches and strong order growth that has put a strain on their eCommerce platform, negatively affecting their conversion rate.

"Our top priorities for the website include diversifying our traffic sources and implementing tactics to raise our conversion rate to be more inline with industry averages," comments Mark Zuckier, Co-Founder and President of "The OrderDynamics on-demand eCommerce platform gives us superior technology and additional resources to help us manage our website proactively." currently runs on a custom-built system which has become costly to maintain and does not have the latest features of a mid-market platform. OrderDynamics will migrate the website to their platform including all product, order, and customer data, external feeds, and design. Most importantly, all existing organic search rankings will be preserved through a comprehensive website scraping a redirect process. "Once we reviewed the detailed website migration process, we were immediately comfortable with moving forward" continues Zuckier. will also benefit from a superior Order Management System (OMS), which is part of the OrderDynamics platform and easily integrates multi-channel activities such as phone orders, shopping sites, ERP, and Amazon and eBay. will re-launch on the OrderDynamics platform in Q1 2010. "We are excited about the project." says Michael Turcsanyi, VP of Sales at OrderDynamics. " has all the ingredients to achieve significant revenue growth in the next 3 years and OrderDynamics looks forward to helping make this a reality".

About is a leading online footwear retailer of brands such as Rockport, Ecco, Mephisto, Geox, UGG and carries over 7,000 SKUs. Walking On A Cloud operates over 30 retail stores in major shopping centers in Canada.

About OrderDynamics Corporation:
OrderDynamics Corporation is a privately owned eCommerce platform service provider for high-growth B2B and B2C businesses. The success of OrderDynamics is highly attributed to its Software-as-a-Service (SaaS) eCommerce model and Dynamic Merchandising concepts which provide superior control and help drive revenue. The OrderDynamics solution caters to multi-channel retail, manufacturing, business-to-business, and complex online retail. OrderDynamics officially launched its On-Demand eCommerce Solution in 2006 after 2 years of research and development.


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Michael Benadiba
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