Ducati North America Sells Online with Shopatron

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New collaboration enables retailer-integrated fulfillment for Ducati apparel and accessories sold online.

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As a growing, evolving company, Ducati is always looking for innovative ways to market our brand

Just in time for the holiday shopping season, Shopatron has partnered with Ducati to launch its North American Online Ducati Performance Apparel and Accessories Store. The Shopatron-powered online store includes the full line of 2010 apparel, as well as Ducati Performance accessories.

Shoppers are now able to place orders for apparel and accessories at the Ducati online store. Orders placed in the online store are then fulfilled by local Ducati retailers. Ducati's existing network of retailers and dealers will be able to service these orders with products they already have in inventory.

"As a growing, evolving company, Ducati is always looking for innovative ways to market our brand,” said John Paolo Canton, Spokesman for Ducati. “We can use Shopatron to reach more customers online without competing with our valued retail partners. In fact, we are now better supporting our retail channel by sending closed sales to these retail partners.”

“We are excited to add Ducati to the Shopatron network,” said Ed Stevens, founder and CEO of Shopatron. “Ducati is a well-respected brand in the powersports industry. Our large network of powersports retailers is eager to stock more Ducati product to fulfill these online orders.”

With its new online store, Ducati joins over 32 power sports manufacturers and over 700 brands that work with Shopatron for online order fulfillment across North America.

About Ducati
Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. The company produces motorcycles in six market segments which vary in their technical and design features and intended customers: Superbike, Streetfighter, Monster, Multistrada, SportClassic and Hypermotard. The company’s motorcycles are sold in more than 60 countries worldwide, with a primary focus in the Western European, North American and Japan markets. Ducati competes in the World Superbike and MotoGP World Championships. In World Superbike, Ducati won both the 2008 Manufacturers’ and Riders’ titles, bringing the total to 16 of the last 19 Manufacturers’ titles and 13 Riders’ titles. Competing in MotoGP since 2003, Ducati won both the Constructors’ and Riders’ world titles in 2007. For more information, please visit our web site at http://www.ducati.com

About Shopatron

Shopatron, Inc., the leading provider of global eCommerce solutions for consumer goods industries, allows merchants to engage consumers with a fantastic experience, from shopping through fulfillment. Orders placed on Shopatron merchant websites are filled by a managed, distributed network of fulfillment partners, typically local retailers. Local fulfillment speeds delivery, motivates fulfillment partners to stock more inventory, and facilitates In-Store Pickup, a convenience valued by a majority of online shoppers.

Headquartered in San Luis Obispo, CA, Shopatron operates Coex Freedom, an order exchange with more than 600 merchants and 10,000 fulfillment partners across 35 consumer products industries. Some of Shopatron's merchant clients include Berkley Fishing, Brooks Running, Callaway Golf, D'Addario, Johnson Outdoors, Mammut, MK Diamond, Nordica, Panasonic, Spy Optic, Stearns, and Thule. For more information and a full client list, visit ecommerce.shopatron.com.


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Danielle Berg
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