Online Sales of Consumer Goods Increased 61% Year Over Year, Shows New Black Friday to Cyber Monday Industry Data From Shopatron

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November same-store sales rose 20%; Musical instruments, toys, and powersports products show best performance; Composite data from Shopatron network covers 700 consumer goods manufacturers and over 12,000 retailers.

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For Shopatron, our significant investment in technical infrastructure has resulted in measurably improved performance in our merchants' stores; resulting in higher conversion rates and notable sales increases

San Luis Obispo, CA, December 9, 2009 – Shopatron, the leading provider of global eCommerce solutions for consumer goods brands, released key data showing a sharp year over year increase of 61% in online sales. This strong performance was driven by a series of Shopatron network system speed enhancements and an improving economy. Data was compiled from the online stores of over 700 brands on the Shopatron network selling during the period from Black Friday to Cyber Monday.

Key indicators are:

•During the period from Black Friday through Cyber Monday, the average order value increased 11.7% to $107.47 (from $96.20 in the same period last year), and total sales across the Shopatron network increased 61% year over year.
-Cyber Monday alone, the Shopatron network showed record order volumes (an increase of 30% over 2008).
•During the full month of November 2009, comparable store sales increased 20% over last November. Industry highlights:
-Same-store sales for the musical instruments category increased 69%
-Same-store sales for the toy and hobby category increased 23%
-Same-store sales for the power sports category increased 23%
•Additionally, transaction volumes in the UK, France, Germany, and Canada increased 350% in November, a strong year-over-year performance for Shopatron’s global merchants.
•Speed enhancements and SEO improvements made to online stores across the Shopatron network drove increased order volume. From Black Friday through Cyber Monday, the average page load time was 1.54 seconds, and availability was 98.4% across all Shopatron stores. (Gomez reported ranges of .6 to 7.79 seconds for page load times and 92.13% to 100% for availability for the period.)

“For Shopatron, our significant investment in technical infrastructure has resulted in measurably improved performance in our merchants’ stores; resulting in higher conversion rates and notable sales increases,” said Ed Stevens, Founder and CEO of Shopatron. “It’s getting more difficult for online merchants to keep up with the pace of technology. As participants in the Shopatron network, our merchants benefit from the ‘Power of Many’. We delivered these enhancements without any additional cost to our merchants.”

“Shopatron has been instrumental in helping us drive a growing online sales program,” said Fran Richards, VP of Marketing at Spy Optic. “Shopatron has done a great job optimizing our site performance in time to take advantage of this strong season. Our retail base is very happy with the increased sales, as we send these online orders directly to them.”

“We also see shoppers showing more confidence this year,” Stevens added. “We’re seeing more impulse buying. Inventories are in better shape across the country, so less discounting is needed to drive sales.”

For additional information and details on statistics, please contact pr@shopatron.com or call Danielle Berg at 805.547.2144.

About Shopatron
Shopatron, Inc., the leading provider of global eCommerce solutions for consumer goods industries, allows merchants to engage consumers with a fantastic experience, from shopping through fulfillment. Orders placed on Shopatron merchant websites are filled by a managed, distributed network of fulfillment partners, typically local retailers. Local fulfillment speeds delivery, motivates fulfillment partners to stock more inventory, and facilitates In-Store Pickup, a convenience valued by a majority of online shoppers.

Headquartered in San Luis Obispo, CA, Shopatron operates Coex Freedom, an order exchange with more than 700 merchants and 12,000 fulfillment partners across 35 consumer products industries. Some of Shopatron's merchant clients include Berkley Fishing, Brooks Running, Callaway Golf, D'Addario, Johnson Outdoors, Mammut, MK Diamond, Nordica, Panasonic, Spy Optic, Stearns, and Thule. For more information and a full client list, visit ecommerce.shopatron.com.

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Danielle Berg
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