Victoria and Albert Partners with Shopatron to Sell Exclusive Bathroom Fixtures Online in the UK

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Buying a Victoria & Albert designer bath has never been easier.

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We all know of the problem of dealers using their valuable resources of time, personnel and retail space to demonstrate a bath, only to find the consumer leaving the store to go home and buy online

Thanks to a new shopping site at, buying a Victoria & Albert designer bath has never been easier. Victoria & Albert baths have announced that they are the first UK bathroom brand to adopt the Shopatron retail-integrated online sales platform. The innovative eCommerce technology seamlessly passes sales made on the Victoria & Albert web site to premium dealers for fulfillment throughout the United Kingdom.

Through Shopatron, consumers in the UK can now buy the entire Victoria & Albert range online at The orders are then passed by Shopatron to the Victoria & Albert network of premium retailers who have signed up as fulfillers. The consumer can either have their order assigned to a local dealer for pick up or, for an additional fee, have it delivered directly by Victoria & Albert to their home. With either method, the nearest participating dealer will fulfill the order.

All Victoria & Albert Premium retailers in mainland UK are eligible to participate in the program. If the consumer wants to look at the bath before placing an online order, the 'find it now' button on Victoria & Albert’s website directs them to nearby retailers who have the desired product on display.

“We all know of the problem of dealers using their valuable resources of time, personnel and retail space to demonstrate a bath, only to find the consumer leaving the store to go home and buy online,” says Victoria & Albert Sales & Marketing Director Edward Taylor, “Shopatron is our answer. Being the brand owner, our website has excellent search engine rankings - we receive over 10,000 visitors a month who are all potential customers. We want to share these prospective customers with our retailers and Shopatron does just that – converting interest into revenue for them. It really is a great way of rewarding the dealer’s Premium status and their commitment to displaying our product.

“We chose Shopatron because their technology really meets our needs. In addition, their reputation for reliability and online security generates confidence in all users. They currently provide eCommerce solutions to over 700 high-end brands globally, including Head tennis rackets, Panasonic, and Thule roof racks. We believe Victoria & Albert is the first company in the bathroom industry to launch a web solution that offers direct benefit to retailers and gives consumers the security of dealing with a big brand."

“This is another example that it is possible to sell anything online, even large household fixtures,” according to Ed Stevens, founder and CEO of Shopatron, “We are very excited to have Victoria & Albert join the Shopatron community and to deliver sales to their retailers in this unique way.”

Victoria & Albert’s Shopatron program is currently available in Wales and mainland UK, with Scotland by arrangement. In the near future, Victoria & Albert are also planning to roll out the service to other global markets, including the USA and mainland Europe.

About Victoria & Albert
Victoria & Albert is a British brand with a worldwide reputation for creating beautiful freestanding baths. The group has offices in Spain, USA, Australia, Canada, South Africa and the UK (head office).

All product is made at the company's exclusive production and logistics facility in South Africa where every Victoria & Albert bath and basin is made of 100% QUARRYCAST®. This is a unique material rich in natural volcanic limestone which is strong, stable and easy to clean.

QUARRYCAST® is exclusive to Victoria & Albert who use this amazing material to make baths ranging from the ultra-contemporary ios, Ravello and Napoli to traditional roll tops and French style hip baths. Baths and basins are cast as a single piece so have smooth, unbroken lines.

QUARRYCAST® has high insulation properties so water stays warmer longer. It is also warm to the touch - so users don't get an unpleasantly chilly shock when their bare skin touches the bath. The material won't creak or flex and every bath comes with a 25-year consumer warranty. Unlike traditional enamel, the surface of a QUARRYCAST® bath can't be damaged by household cleaners that contain bleach. The material has a natural high gloss finish - a light polish will keep it as good as new. Due to its high stone content, the internal surface is considerably more abrasion resistant than acrylic, and any accidental scratches can be simply polished out in a matter of minutes.

QUARRYCAST® baths are much lighter in weight than traditional cast iron and a large bath such as the Napoli can be moved by two people - especially important with lifting regulations limiting the weight that any one person can take.

For more information about Victoria & Albert baths, basins and accessories, visit

About Shopatron
Shopatron, Inc., the leading provider of global eCommerce solutions for consumer goods industries, allows its merchants to engage consumers with a fantastic experience, from shopping through fulfillment. Orders placed on Shopatron merchant websites are filled by a managed, distributed network of fulfillment partners, typically local retailers. Local fulfillment speeds delivery, motivates fulfillment partners to stock more inventory, and facilitates In-Store Pickup, a convenience valued by a majority of online shoppers.

Headquartered in San Luis Obispo, CA, Shopatron operates Coex Freedom, an order exchange with more than 600 merchants and 10,000 fulfillment partners across 35 consumer products industries. Some of Shopatron's merchant clients include Berkley Fishing, Brooks Running, Callaway Golf, D'Addario, Johnson Outdoors, Mammut, MK Diamond, Nordica, Panasonic, Spy Optic, Stearns, and Thule. For more information and a full client list, visit


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Danielle Berg
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