F2P Technologies Joins Shopatron Network

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Through a partnership with Shopatron, F2P’s eCommerce store will be able to leverage the company’s nationwide dealer network as fulfillment partners.

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As our products increase in popularity we want to encourage more dealer participation and want to give our current dealers the power of eCommerce

F2P Technologies, makers of the Flash2Pass™ automated wireless garage technology, announced today that it has entered into an agreement with Shopatron to provide nationwide online distribution of its innovative product using its dealer network as fulfillment partners.

Starting this spring, shoppers will be able to purchase the Flash2Pass™ set or individual transmitters and receivers on the F2P website, f2ptechnologies.com. Consumers in the US will click on “Buy Now” buttons on the website to place their chosen products in a shopping cart. Checkout will then be processed through the Shopatron eCommerce order management system (Coex Freedom). This implementation gives F2P the flexibility to control all aspects of its website, while outsourcing dependable order management, payment security, fraud management, customer support and delivery option management to Shopatron.

F2P Technologies is committed to expanding its dealer network to provide better support for customers. The Shopatron online model allows them to support this strategy by sending closed online sales to their local dealers and installation network.

“As our products increase in popularity we want to encourage more dealer participation and want to give our current dealers the power of eCommerce,” says Chris de Janasz, CEO/Founder of F2P. “The Shopatron dealer-integrated system works well for us as it provides an extensive dealer network for us to leverage and gives our current dealers the chance to take advantage of eCommerce, something they might not have done otherwise.”

“We believe Shopatron can effectively support the expansion of F2P’s dealer network,” said Ed Stevens, Founder and CEO of Shopatron. “The number of dealers participating in our network was up 159% in the automotive aftermarket industry and 116% in the powersports industry in 2009. And total revenue passed from Shopatron brands to retailers in the powersports and automotive aftermarket categories last year increased 30% and 85% respectively.”

With its new online store, F2P will join over 70 automotive aftermarket brands and 30 powersports brands that service eCommerce sales through dealers on the Shopatron network.

About F2P Technologies
F2P Technologies was created in 2000 by motorsports enthusiast Chris de Janasz. Based in Staunton, Va., the company manufactures a flagship product called Flash2Pass™. This wireless remote garage opener device features an unprecedented design and is used in the automotive, motorcycle, commercial fleet, recreational, and other industries. For more information about F2P Technologies, visit http://www.f2ptechnologies.com.

About Shopatron
Shopatron, Inc., the leading provider of global eCommerce solutions for consumer goods manufacturers, allowing its brands to engage consumers with a fantastic experience, from shopping through fulfillment. Orders placed on Shopatron merchant websites are filled by a managed, distributed network of fulfillment partners, typically local retailers. Local fulfillment speeds delivery, motivates fulfillment partners to stock more inventory, and facilitates In-Store Pickup, a convenience valued by a majority of online shoppers.

Headquartered in San Luis Obispo, CA, Shopatron operates Coex Freedom, an order exchange with more than 700 merchants and 12,000 fulfillment partners across 35 consumer products industries. Some of Shopatron's merchant clients include Berkley Fishing, Callaway Golf, D'Addario, Johnson Outdoors, K2 Sports, Mammut, MK Diamond, Nordica, Panasonic, Spy Optic, Suzuki and Thule. For more information and a full client list, visit: ecommerce.shopatron.com.

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