Louis Garneau Partners with Shopatron to Launch eCommerce Websites

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Sporting apparel manufacturer now takes online orders in multiple languages and currencies, offers speedy delivery via local retailers throughout the U.S. and Canada

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We wanted a site that we could manage ourselves and that would be able to evolve over time

Louis Garneau, the maker of innovative sporting apparel, helmets, shoes, and accessories for cycling, triathlon, running, and ski has launched a new multi-language, multi-currency platform that offers a globally-branded user experience with integrated eCommerce. The new platform allows visitors from the U.S. and Canada locations to view the website in English or French, purchase in U.S. or Canadian dollars, and have their order delivered by a local retailer in their region.

Visitors to louisgarneau.com are able to select their preferred language and region upon their first visit to the site. After choosing location and language, they are taken to a redesigned site where they can browse news, view videos, meet sponsored athletes and get information on how to care for Louis Garneau products. Product information is highlighted on the site with detailed descriptions, technology specifications, size charts and extensive product imagery for all items in the Louis Garneau seasonal catalogs.

Shopatron serves as the exclusive partner for the design, development and ongoing hosting of the eCommerce platform. Using Shopatron’s retail-integrated order management platform, orders placed through the multi-national site are fulfilled by Louis Garneau’s network of local retail partners in the US and Canada,

“We wanted a site that we could manage ourselves and that would be able to evolve over time,” said Heidi Fryzell, Louis Garneau’s US IT Manager. “Shopatron was the ideal eCommerce partner because they have perfected the model we were looking for - the ability to pass sales directly to our extensive dealer network. With Shopatron, we also have the flexibility to manage all of our international sites, languages and product catalogs in one secure environment.”

“After managing Louis Garneau orders in the U.S. for many years, we’re excited to help roll out their expanded web presence,” stated Shopatron's founder and CEO, Ed Stevens. “Louis Garneau wanted a complete website infrastructure that could deliver the eCommerce capabilities they were accustomed to, and have the flexibility to support new technology as the site grows. With our hosted software-as-a-service model, the platform upgrades itself automatically with new features and functionality.”

About Louis Garneau
For over 25 years, Louis Garneau has been an innovator in the world of cycling. What started in his father’s garage has grown into an internationally recognized industry leader that specializes in the design and development of technological and innovative gear. Louis Garneau offers an extensive product line that addresses the needs of all types of cyclists and athletes and strives to produce products that exceed expectations and sets benchmarks for technology and performance in the industry.

Whether you are training for your next triathlon or bike to work, Louis Garneau products will take your ride to a higher level. Garneau's technical products push the limits of excellence and performance. For more information, please visit http://www.louisgarneau.com

About Shopatron
Shopatron, Inc., the leading provider of global eCommerce solutions for consumer goods manufacturers, allowing its brands to engage consumers with a fantastic experience, from shopping through fulfillment. Orders placed on Shopatron merchant websites are filled by a managed, distributed network of fulfillment partners, typically local retailers. Local fulfillment speeds delivery, motivates fulfillment partners to stock more inventory, and facilitates In-Store Pickup, a convenience valued by a majority of online shoppers.

Headquartered in San Luis Obispo, CA, Shopatron operates Coex Freedom, an order exchange with more than 700 merchants and 12,000 fulfillment partners across 35 consumer products industries. Some of Shopatron's merchant clients include Berkley Fishing, Callaway Golf, D'Addario, Johnson Outdoors, K2 Sports, Mammut, MK Diamond, Nordica, Panasonic, Spy Optic, Suzuki and Thule. For more information and a full client list, visit: ecommerce.shopatron.com.

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Danielle Berg

Heidi Fryzell
Louis Garneau
802-334-5885 ext. 27
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