Shopatron Reports 16% Increase in Automotive Aftermarket Sales Over Last Year

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Launch of additional automotive aftermarket brands contributes to increased sales.

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We use Shopatron's ship-to-store service because it allows us to increase sales for our brand as well as strengthen our commitment to our loyal dealers.

Shopatron, the leading provider of retail-integrated eCommerce, announced today that their online order volume increased 16% over last year in the automotive aftermarket industry for the three-month period ending February 2010.

Shopatron attributes the growth in online sales to a variety of factors including the recent launches of several significant brands, such as Taylor Cable, AMP, Spectre Performance, ICI Innovations, and Rhino-Racks. With the addition of Eibach Springs and Grant Products, both scheduled to launch this Spring, Shopatron will partner with 72 automotive aftermarket brands that sell online and deliver through a nationwide network of automotive dealers.

Utilizing their retailers as fulfillment partners, Shopatron brands can offer in-store pickup for online orders. Shopatron offers several flavors of their in-store pickup service, including ship-to-store — introduced in mid-2009.

When an online shopper chooses ship-to-store delivery, their chosen dealer may immediately fill the order from existing stock or the manufacturer can ship the item to the dealer location for pickup at a later time. Many automotive aftermarket parts are large, bulky, heavy items, while others are model and make specific, requiring direct shipment from the manufacturer. The ship-to-store method eliminates shipping charges, brings additional foot traffic into the dealer location, and provides the shopper with an expert to provide service or advice when they arrive to pick up their items.

"We use Shopatron's ship-to-store service because it allows us to increase sales for our brand as well as strengthen our commitment to our loyal dealers." said Richard Churchill, Executive VP, PIAA Corporation, USA. "And shoppers love it because they save on shipping costs and get expert support for installation or any other service question."

“With the use of in-store pickup, our partners can leverage their local retailers to enhance the shopper’s online experience – giving them a place to pick up their items, have them installed, or even get advice,” said Ed Stevens, Founder and CEO of Shopatron. “We believe this is the only way to successfully conduct eCommerce in many specialized industries where the dealer needs to be involved in sales for installation, service or other support. This is true not only in the automotive aftermarket industry, but also in powersports, snowsports, cycling and other markets. Luckily, with our retail-integrated eCommerce model, the ability to support in-store pickup is built in.”

About Shopatron
Shopatron, Inc. is the leading provider of global eCommerce solutions for consumer goods manufacturers, allowing its brands to engage consumers with a fantastic experience, from shopping through fulfillment. Orders placed on Shopatron merchant websites are filled by a managed, distributed network of fulfillment partners, typically local retailers. Local fulfillment speeds delivery, motivates fulfillment partners to stock more inventory, and facilitates in-store pickup, a convenience valued by a majority of online shoppers.

Headquartered in San Luis Obispo, CA, Shopatron operates Coex Freedom, an order exchange with more than 700 merchants and 12,000 fulfillment partners across 35 consumer products industries. Some of Shopatron's merchant clients include Berkley Fishing, Callaway Golf, D'Addario, Johnson Outdoors, K2 Sports, Mammut, MK Diamond, Nordica, Panasonic, Spy Optic, Suzuki and Thule. For more information and a full client list, visit:


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