SanLori Launches Retail-Integrated eCommerce

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SanLori partners with Shopatron and their dealer network to increase online sales

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We know that retailers in this industry have suffered during the economic downturn

SanLori, a leader in the development of unique stationery, printer-friendly invitations, announcements, and creative gift products, is launching a new, retail-integrated eCommerce site in the US.

The new website, http://www.SanLori.com, is set to launch April 3, 2010. Using Shopatron’s Coex Freedom order management and in-store pickup solution, SanLori will pass orders directly to their retailers for fulfillment.

SanLori achieves two primary objectives with the new program. First, they created a dynamic, consumer-friendly website with an updated look that can be maintained by their current staff. Second, they integrated their 1,200-plus dealer base into the eCommerce fulfillment process to help these retailers grow sales in a challenging economy.

The result is an easy-to-navigate website with dynamic content. Staff members are able to easily replace images, text, flash components, promotional elements, and even videos, to keep the site fresh, up-to-date, and compelling. Shoppers can research products online and click a product's “Buy Now via Shopatron” button to quickly make a purchase. Other key areas of the new site include a “Retailer Spotlight” on the home page, which showcases a different SanLori retailer each month and a SanLori blog.

Retail-integration allows online orders to be fulfilled by local retailers who have the customer’s products in available inventory. At check-out, a consumer can also request in-store pickup if there is an authorized dealer in their area. In-store pickup sends the customer into an authorized retailer to obtain their merchandise, which is more convenient for the shopper and often results in add-on sales for the retailer.

“We know that retailers in this industry have suffered during the economic downturn,” says Jon Marbaise, President of SanLori. “We started this project to support our dealers by sending them orders they would otherwise not have access to. We hope that all of our retailers sign on to the new program. We are so committed to this goal that every page includes a link that a retailer can use to sign up with or learn about the Shopatron program. With in-store pickup, we hope to drive more foot traffic to our retailers' doors, for increased in-store sales. Our new website affirms that SanLori is committed to our retail partners.”

“We are proud to add SanLori to a growing list of distinguished stationery and gift brands,” said Ed Stevens, founder and CEO of Shopatron. “In the last year, the number of shoppers who placed orders in this Shopatron category increased by 55%. With the launch of the new http://www.SanLori.com and a renewed commitment to their retailers, SanLori has given their partners an opportunity to share in the growth of online sales.”

About SanLori
SanLori is an innovative leader of beautifully designed invitations, stationery and gift products sold throughout the United States and Canada. The initial launch of their product began in 1996 and has continued to grow and prosper into an established brand of excellence within the stationery industry. Whether you are looking for a bit of whimsy or a confidently classic approach, SanLori has something to fill the bill. Beginning with the first group of general party invitations, San Lori provides every kind of ready-to-print invitation from baby shower to weddings. SanLori also features photo cards, special theme party invitations and thank you notes and is a select destination for general gift products for the office and home.

About Shopatron
Shopatron, Inc., the leading provider of global eCommerce solutions for consumer goods manufacturers, allows its brands to engage consumers with a fantastic experience, from shopping through fulfillment. Orders placed on Shopatron merchant websites are filled by a managed, distributed network of fulfillment partners, typically local retailers. Local fulfillment speeds delivery, motivates fulfillment partners to stock more inventory, and facilitates In-Store Pickup, a convenience valued by a majority of online shoppers.

Headquartered in San Luis Obispo, CA, Shopatron operates Coex Freedom, an order exchange with more than 700 merchants and 12,000 fulfillment partners across 35 consumer products industries. Some of Shopatron's merchant clients include Berkley Fishing, Callaway Golf, D'Addario, Johnson Outdoors, K2 Sports, Mammut, MK Diamond, Nordica, Panasonic, Spy Optic, Suzuki and Thule. For more information and a full client list, visit: ecommerce.shopatron.com.

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Danielle Berg
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