Trailheads Integrates Shopatron’s eCommerce Program on Redesigned Website

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New partnership with Shopatron will leverage retailer network to fulfill orders in the US and Canada

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Online retail is the fastest growing channel in the outdoor and running industries

Trailheads, an innovative headwear, performance apparel and accessory company, has launched a new strategic partnership with Shopatron to increase e-commerce sales for its network of outdoor and running specialty stores throughout the U.S. and Canada.

Through the Shopatron platform, TrailHeads’ newly updated website captures orders from consumers and directs completed transactions to participating retail partners for fulfillment, thus increasing sales of in-stock merchandise and facilitating higher sell-through.

For consumers, the Shopatron system offers a convenient, seamless online buying experience. Because a local dealer is fulfilling the order, Shopatron clients can provide in-store pickup for online orders. Utilizing Shopatron’s “Local Search First” option, shoppers can choose between in-store pickup and home shipment during checkout. If choosing in-store pickup, customers are notified within four hours, via email, where and when they can pick up their order.

“Online retail is the fastest growing channel in the outdoor and running industries,” noted Stephanie Raftery, president of TrailHeads. “By aligning with Shopatron, we provide our retailers with the unique opportunity to share in that growth. Orders that originate at become sales for our retail partners – it’s a win-win situation."

“Trailheads picked the perfect time to tap into the growing online demand,” said Ed Stevens, CEO and Founder of Shopatron. “Our running brands produced 49% more online sales in 2009 than in the previous year. And with triathlon participation in the US at an all-time high we predict continued strong online growth in running, swimming and cycling over the next years.”

Enrollment in Shopatron’s network is free of charge for retailers and only requires the completion of a few simple steps before a store can begin to service online orders.

Shopatron takes every measure to protect personal information by following stringent payment industry security standards. Convenience, security, service, and authentic products are the hallmarks of the Shopatron customer experience.

About TrailHeads
From its solar powered offices in the hills of northwest CT, TrailHeads specializes in the design and development of innovative performance apparel and accessories for outdoor fun and adventure. TrailHeads’ lineup consists of a wide range of hats, headbands, gloves and tops for cold weather activities as well as an assortment of spring/summer styles featuring Insect Shield® technology. Whether you’re training for your next marathon, a day hike along the Appalachian Trail or just taking your dog out for a walk, Trailheads delivers the performance and styling you demand. For more information, please visit

About Shopatron
Shopatron, Inc., the leading provider of global eCommerce solutions for consumer goods manufacturers, allowing its brands to engage consumers with a fantastic experience, from shopping through fulfillment. Orders placed on Shopatron merchant websites are filled by a managed, distributed network of fulfillment partners, typically local retailers. Local fulfillment speeds delivery, motivates fulfillment partners to stock more inventory, and facilitates In-Store Pickup, a convenience valued by a majority of online shoppers. Headquartered in San Luis Obispo, CA, Shopatron operates Coex Freedom, an order exchange with more than 700 merchants and 12,000 fulfillment partners across 35 consumer products industries. Some of Shopatron's merchant clients include Berkley Fishing, Callaway Golf, D'Addario, Johnson Outdoors, K2 Sports, Mammut, MK Diamond, Nordica, Panasonic, Spy Optic, Suzuki and Thule. For more information and a full client list, visit:

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Danielle Berg

Cathy Wiedemer
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