Paid search campaigns managed by Shopatron have been a strong contributor to our growth over the past 9 months
San Luis Obispo, CA (Vocus) April 23, 2010
Shopatron announced today that first quarter same-stores sales increased by an average of 8% across client stores open at least one year. Shopatron, as the leading provider of retail-integrated eCommerce for branded manufacturers in over 35 industries, provides a good measure for the eCommerce success of manufacturers in North America and Europe.
Within this data, several industries performed significantly better than the average for the quarter. For example, Pet and Equine same-store sales increased by an average of 36%, led by brands such as Circle Y, Toklat and RJ Classics. Musical Instruments and Accessories experienced 54% growth with D’Addario and JL Audio as outstanding performers. Baby, Maternity and Juvenile same store sales increased 70%, and the Photographic and Optics sales on Shopatron more than doubled with 118% growth, led by Celestron and Vortex Optics.
Despite a somewhat sluggish economy, Shopatron attributes this growth to several factors including: increased consumer spending, individual website upgrades, improved online marketing efforts by client brands and key enhancements to the Shopatron system such as ship-to-store and international expansion — the ability to sell online in additional languages and currencies.
"Paid search campaigns managed by Shopatron have been a strong contributor to our growth over the past 9 months,” stated Jeremy Dawson, of JL Audio, Inc. “We've seen a 7x return in online sales revenue from our investment in Google AdWords since we started using the program. This combined with the implementation of ship-to-store functionality has definitely boosted sales."
“As we move slowly out of the recession, we encourage our clients to improve their online experience and enhance their online marketing activities to take advantage of growing consumer spending,” said Ed Stevens, Founder and CEO of Shopatron. “This is paying off for them with more sales. And as more manufacturers embrace in-store pickup and ship-to-store, they are also seeing improved website conversion. Consumers love in-store pickup because it provides convenience and instant gratification for online purchases.”
Shopatron, Inc. is the leading provider of global eCommerce solutions for consumer goods manufacturers, allowing its brands to engage consumers with a fantastic experience, from shopping through fulfillment. Orders placed on Shopatron merchant websites are filled by a managed, distributed network of fulfillment partners, typically local retailers. Local fulfillment speeds delivery, motivates fulfillment partners to stock more inventory, and facilitates in-store pickup, a convenience valued by a majority of online shoppers.
Headquartered in San Luis Obispo, CA, Shopatron operates Coex Freedom, an order exchange with more than 700 merchants and 12,000 fulfillment partners across 35 consumer products industries. Some of Shopatron's merchant clients include Berkley Fishing, Callaway Golf, D'Addario, Johnson Outdoors, K2 Sports, Mammut, MK Diamond, Nordica, Panasonic, Spy Optic, Suzuki and Thule. For more information and a full client list, visit: ecommerce.shopatron.com.