iCandy Launches eCommerce in the USA and Canada

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Through a partnership with Shopatron, the British luxury stroller brand sells online and uses their US and Canada dealers for order fulfillment

iCandy is joining over twenty juvenile brands on Shopatron

iCandy, the British makers of high-end strollers, has launched eCommerce in the United States and Canada.

A hit in the UK, the iCandy stroller collection is defined by the modern, hip design, innovation and all of the multifunctional needs for a growing family. With over 75 years experience in manufacturing strollers, iCandy crafts award-winning strollers with care, durability and great looks. From the light-weight Cherry, to the Apple that converts to a double stroller or the Pear that comes ready for two children, all strollers have interchangeable features to accommodate car seats, bassinets and toddler seats. Fashion forward colors enhance and personalize each model.

With the launch of their Shopatron online store, iCandy products are now available online at icandyworld.com. Upon arriving at the online store, consumers from the US and Canada can choose products from the Cherry, Apple or Pear collections for immediate purchase. All online orders are then processed through the Shopatron eCommerce order management system (Coex Freedom), where orders are assigned for fulfillment to local dealers who have the purchased items in-stock.

As ICandy grows in the US and Canada, they are actively recruiting dealers who can provide excellent customer service and product knowledge both to offline and online customers. Sales through knowledgeable boutique shops has always benefited iCandy customers. Having online orders fulfilled by these same dealers will give online customers access to the same resources.

“The Shopatron dealer-integrated system supports our marketing goals,” says Bibi Valentine of iCandy America. “We carefully select retail representatives for the iCandy brand as they are our face to the customer. We believe the Shopatron program will help us to build a quality dealer base to expand our reach, because it allows us to send closed orders directly to those dealers.”

“iCandy is joining over twenty juvenile brands on Shopatron,” said Ed Stevens, founder and CEO of Shopatron. “Even during the great recession of 2009 these brands increased online sales by 21% over the previous year. And the first quarter of 2010 experienced a 70% increase in online sales. Given the strong online growth in their industry, we expect iCandy’s store to perform well and the dealers to come knocking.”

About iCandy America
iCandy World is a family owned, luxury lifestyle gear company, established in the 1930s. Headquartered in England, their products can be found in over 400 independent retailers across Europe, Australia and the USA. iCandy World has a collection of four different strollers and a number of products that accessorize and enhance the iCandy experience. The award winning iCandy products are manufactured and tested rigorously for safety, durability and function.

iCandy America Inc. launched in the US and Canada in 2009.

For more information contact marketing(at)icandyamerica(dot)com

About Shopatron
Shopatron, Inc., the leading provider of global eCommerce solutions for consumer goods manufacturers, allowing its brands to engage consumers with a fantastic experience, from shopping through fulfillment. Orders placed on Shopatron merchant websites are filled by a managed, distributed network of fulfillment partners, typically local retailers. Local fulfillment speeds delivery, motivates fulfillment partners to stock more inventory, and facilitates In-Store Pickup, a convenience valued by a majority of online shoppers.

Headquartered in San Luis Obispo, CA, Shopatron operates Coex Freedom, an order exchange with more than 800 merchants and 12,000 fulfillment partners across 35 consumer products industries. Some of Shopatron's merchant clients include Berkley Fishing, Callaway Golf, D'Addario, Johnson Outdoors, K2 Sports, Mammut, MK Diamond, Nordica, Panasonic, Spy Optic, Suzuki and Thule. For more information and a full client list, visit: ecommerce.shopatron.com.

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Ali Grant
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