Mizuno USA Launches Shopatron Online Store For Its Running Division

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New online store provides access to the Mizuno USA running and track & field products.

Consumer demand for Mizuno's award winning running footwear and apparel continues to grow, and therefore we need to make it easier for our consumers to purchase our products

Mizuno USA, Inc., a leader in running footwear and apparel technology and innovation, is scheduled to launch a new, Shopatron powered online store for the sale of running and track & field footwear, apparel, and accessories.

Mizuno USA will sell its full line of running and track & field footwear, apparel, and accessories in this new online store. Shopatron will provide order management, including payment processing, order tracking, global call center support, and customer care. Shopatron’s Coex Freedom order exchange will allow orders placed on mizunousa.com to be fulfilled by the closest stocking retailer, either by shipment or in-store pickup.

“Consumer demand for Mizuno’s award winning running footwear and apparel continues to grow, and therefore we need to make it easier for our consumers to purchase our products,” said Fritz Taylor, Vice President and General Manager of Running, Mizuno USA. “With the continued growth of our brand, and the growth of the sport of running across the United States, now is the time to partner with our retailers, and drive online sales to them. Shopatron is the perfect vehicle to allow more runners to buy our products and to deliver new sales for our retailers.”

"With this addition of a branded online running store to their very successful stores in team sports and golf, Mizuno has shown a commitment to customers and it's retail partners," stated Mark Grondin, SVP Marketing for Shopatron. "And with the growth of online sales for our running shoe and apparel brands at over 70% in the first quarter of this year, we expect the company to be equally successful in this additional market - enabling it to drive more sales directly to their authorized retailers."

Mizuno USA will launch its running division online store by the end of June 2010. Mizuno USA launched its baseball, softball, volleyball, and golf soft goods divisions, with retailers enabled as order fulfillment partners, in the past 18 months.

About Mizuno USA
Mizuno USA, Inc. is a wholly owned subsidiary of Mizuno Corporation, one of the largest specialty sporting goods manufacturers in the world. Mizuno USA, Inc. manufactures and distributes golf, baseball, softball, running, track & field, and volleyball equipment, apparel, and footwear for North America. Mizuno USA, Inc. is based in Norcross, Georgia.

About Shopatron
Shopatron, Inc. is the leading provider of global eCommerce solutions for consumer goods manufacturers, allowing its brands to engage consumers with a fantastic experience, from shopping through fulfillment. Orders placed on Shopatron merchant websites are filled by a managed, distributed network of fulfillment partners, typically local retailers. Local fulfillment speeds delivery, motivates fulfillment partners to stock more inventory, and facilitates in-store pickup, a convenience valued by a majority of online shoppers.

Headquartered in San Luis Obispo, CA, Shopatron operates Coex Freedom, an order exchange with more than 800 merchants and 12,000 fulfillment partners across 35 consumer products industries. Some of Shopatron's merchant clients include Berkley Fishing, Callaway Golf, D'Addario & Company, Johnson Outdoors, K2 Sports, Mammut, MK Diamond, Nordica, Spy Optic, Suzuki and Thule. For more information and a full client list, visit: ecommerce.shopatron.com.

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