Volusion Ecommerce Software Helps The Pashmina Store Grow Beyond $1 Million in Annual Online Sales
Online luxury scarf business seamlessly handles 700,000 visitors during four holiday seasons; built-in search engine optimization enables growth during economic downturn
Austin, Texas (PRWEB) November 12, 2009 --
News Facts
| | - Volusion, a leading provider of ecommerce websites and services for online merchants, today announced its award-winning shopping cart software powers The Pashmina Store, the successful luxury pashmina scarf, wrap, and shawl online retailer.
- Since working with Volusion, The Pashmina Store has grown rapidly, surpassing $1 million in annual sales while continuing to expand, even as consumer spending has slowed through the economic downturn.
- The company expects more than 200,000 visitors this holiday season and will process an estimated $650,000 in transactions.
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The Challenge
| | - Blair Rhodes, co-owner of The Pashmina Store, had a business goal of reaching more than $1 million per year in revenue. Reaching this goal would give the company more buying power with suppliers and allow it to take advantage of higher-volume discounts for shipping, inventory and other business necessities.
- The company was working with a different shopping cart provider, but its solution had technical limitations that hindered the store's growth.
- The Pashmina store was not performing well in search engine results, which prevented additional customers from visiting the site. Achieving higher ratings in search queries would provide the online business with a heightened level of legitimacy and increase overall sales conversions, especially during the busy holiday season.
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The Solution
Rhodes researched ecommerce website providers and determined Volusion was the "one-stop-shop" solution he needed. Volusion offered the following shopping cart features and benefits that were critical to the success of the company:
| | - Unlimited Scalability - The scalable architecture with advanced load balancing and dynamic resourcing allows The Pashmina Store to meet its demanding spikes in traffic.
- Mission Critical Hosting - With 100% redundancy, virtualized hardware-independent systems and continuous data backups with data clustering, Volusion offers The Pashmina Store the same technological infrastructure that powers systems for financial institutions.
- Integrated SEO - SEO functionality allows merchants to fully optimize their sites. In Rhodes' case, this results in top search engine rankings.
- All-in-one Admin: With an all-in-one administrative area, The Pashmina Store can fully manage the customer experience and order processing from a single area of their store.
- Integrated CRM - With an advanced ticketing and built-in email system, Rhodes can easily communicate with customers in one central location.
- Product Zoom - Enhanced merchandizing feature allows customers of The Pashmina Store to instantly magnify product details.
- Stringent Security - Data is secured against theft or manipulation with integrated IP blocking, 24x7 surveillance and advanced encryption. PCI/CISP certification also ensures maximum protection of card-holder data. Volusion provides The Pashmina Store with a guarantee that its customers' credit card information is securely collected and protected.
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Results
| | - Improved search results across all search engines
- Reduced costs and saved time with streamlined shipping and inventory management
- Eliminated site slow-downs during four full holiday buying seasons, resulting in realized sales
- Reduced website design costs and time spent adjusting product catalogue
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Supporting Quotes
| | - "We saw success quickly upon switching to Volusion," said Rhodes.
- "A large part of our growth can be directly attributed to how easy Volusion makes SEO. When consumers see us at the top of free search results, we gain instant credibility and paying customers," said Rhodes.
- "With Volusion's strong technology infrastructure, we've been able to realize every possible sale over four holiday buying seasons," said Rhodes.
- "At any given time, we can have four generations of family helping out with the business. The fact that technophobic family members have been able to step in and use Volusion quickly is a testament to its ease of use," said Rhodes.
- "Even with the consumer spending slowdown starting in late 2008 and lasting through late 2009, the business is still going strong. A large part of this is the flexibility and cost savings that the Volusion ecommerce software offers," said Rhodes.
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About Volusion
Volusion is a leader in ecommerce solutions for online businesses. Over the last ten years, thousands of companies have used Volusion to succeed online, including market leaders such as Disney, Motorola, Chicago Tribune, Michigan State University and Crutchfield. For more information about Volusion, please visit http://www.volusion.com.
Contact Info
Olga Kazakova
1.800.646.3517
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