Blip Toys Brings eCommerce to the Squinkies Brand through Partnership with MashON

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Customizable Products and Exclusive Merchandise Available Online for the Holiday Shopping Season

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By partnering with MashON, we are bringing Squinkies into the digital world where fans can purchase exclusive Squinkies merchandise only available in our online shop -- Bill Nichols, President/CEO of Blip Toys.

Blip Toys the manufacturer behind the Squinkies toy line phenomenon has partnered with MashON, the leading provider of web-based product personalization technology and on-demand fulfillment services. The licensing partnership brings to Squinkies fans an online store which not only has exclusive merchandise found only at, there is also an area where fans can design their own customizable Squinkies t-shirts, sweatshirts, pillows and more. With the holidays quickly approaching and Squinkies toys in high demand across retailers, the ability to create one-of-a-kind Squinkies merchandise with personalized designs offers parents numerous options for holiday gifts that will never be out of stock.

Since launching in July 2010, the Squinkies craze has been the talk of the Toy Industry, Mommy Bloggers and the millions of kids that collect them. Blip Toys has been very selective in the expansion of their licensed merchandising program with partners such as Activision, Cardinal Industry Games, Parragon Publishing and now MashON. This has created a strong base for the continued success of all things Squinkies. The company will be announcing additional exciting licensing partnerships in the near future.

“By partnering with MashON, we are bringing Squinkies into the digital world where fans can purchase exclusive Squinkies merchandise only available in our online shop as well as create their own custom designs showcasing their favorite Squinkies” Bill Nichols, President/CEO of Blip Toys commented.

“We are very excited to be partnering with the Blip Toys team on the Squinkies online store,” says Philippe Benoliel, President and CEO of MashON. “It’s a natural extension of the Squinkies brand in a market where fans that are eager to collect are now able to design and purchase one-of-a-kind, exclusive merchandise. Given the hundreds of different Squinkies characters, the possibilities to create exciting and unique products really are endless, and MashON’s customization technology and on-demand manufacturing is an ideal way to bring this to market.”

To keep up on all the latest Squinkies information and news, visit the official website or by following the Squinkies Blog, Squinkies Facebook page, or the Squinkies Twitter feed.

About Blip® Toys
Established in 2000 and headquartered in Minnetonka, Minnesota, Blip Toys is a fast-reacting, trend-driven global marketer of high-volume toy concepts. The company is focused on developing innovative new products that appeal to both boys and girls. Blip Toys is passionate about the conception and execution of high quality products at great values. The company’s current product line includes the hugely popular Squinkies brand of collectable figures, Whimzy Pets, Zubber, Hair Balls, Zoom-O, Friends Boutique, and other popular toys for today’s kids. The company also produces toy products under the following licenses: Disney®, Barbie®, Hot Wheels®, Hello Kitty®, Power Rangers®, SpongeBob SquarePants®, WWE®, Toy Story® and CARS® brands. Visit Blip Toys at Squinkies™ is a trademark of Blip LLC. ©Blip 2011. All rights reserved.

About MashON:
MashON, Inc. ( is a leading provider of web-based creative, promotional applications and turnkey ecommerce solutions for premium entertainment properties such as MGM Studios, The Jim Henson Company, Penguin Publishing and Blip Toys. Leveraging its patented product customization and on-demand manufacturing platform, MashON redefined online shopping for branded merchandise by combining traditional licensed products with user created merchandise under a single cohesive, branded and entertaining web store, providing a deeply immersive and consolidated shopping experience. Several case studies are available for review on Please visit for more information and to find which solution is best suited to your needs.


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Miki Reynolds
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