Online Retailer,, Giving Away Free Wine Openers to Promote Store Opening

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To celebrate the launch of and the comprehensive selection of stylish wine refrigerators, wine storage and accessories available, customers will receive a complimentary gift with any purchase upon entering an exclusive coupon code at checkout

The site is designed to help the shopper find the right wine storage for their needs with comparison shopping tools and buyer's guides

Launched just in time for endless New Year's toasts and holiday celebrations, is an online store devoted entirely to wine and beverage gear. Operated by veteran online retailers with more than a decade of industry experience, their goal is to build a comprehensive wine shopping resource around deep product selection and compelling pricing.

"The site is designed to help the shopper find the right wine storage for their needs with comparison shopping tools and buyer's guides," said Kathy Phan, Online Merchandising Analyst for "Once a model has been selected, we want the customer to have no reason to buy anywhere else, so our approach to pricing is to grab the customer's attention and never let go."

Wine refrigeration options abound at, from single bottle wine chillers to massive 166-bottle wine storage centers. Shoppers will find a comprehensive brand selection, including Danby, Avanti, U-line and Marvel. An exclusive partnership with innovative appliance manufacturer, EdgeStar, is another reason to shop The brand partnership allows to sell every wine refrigerator EdgeStar manufactures and to guarantee lowest pricing.

Further types of wine storage solutions available from include affordable wine furniture and wooden wine racks. The site also boasts an array of accessories including wine glasses, preservation systems and wine openers. The inventory selection is constantly growing based on customer demand and wine storage enhancements.

Nearly every product on the site ships free, and to further incentivize customers, regularly shares coupon codes for additional savings. To commemorate the site launch, is offering a free gift with any purchase. Now through January 20, 2010, customers will receive a free Metrokane Houdini wine bottle opener ($39 retail value) by redeeming coupon code, NEWYEAR, at checkout. The free wine opener promotion expires January 20, 2010 at 11:59 CST.

For more information about, or to shop online, visit


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Aaron Finley
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