Advansys Announce the Launch of the New Tie Rack eCommerce Website 2010

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The Advansys Group are happy to announce the launch of a major client eCommerce website in Late September 2010.

The Advansys Group are happy to announce the launch of a major client eCommerce website in Late September 2010.

Tie Rack are a global company who sell fashionable accessories and apparel. Despite a long history of success, and a good depth of customer awareness (after all Tie Rack stores are a familiar sight in almost every major travel hub) the new solution is the first eCommerce website that Tie Rack have commissioned.

A retail company’s first eCommerce solution can result in a steep learning curve for staff, but Advansys are dedicated to customer support during and after the project completion. Keata Murray, Head of Marketing at Tie Rack had this to say about how the project was handled:

“Working with Advansys has been an experience of both professionalism and good guidance as they have helped us in setting up our first ecommerce website. As well as building the site to our requirements, Advansys have also taken on the task of creating new product descriptions for our catalogue, a daunting task but one which Advansys’ staff are taking on both professionally and with dedication”

Another factor of the new Tie Rack ecommerce website is that it is designed to allow for the company to extend its range of ecommerce abilities as they get used to and demand more from their new online channels. The Advansys Ecommerce Framework is scalable which means that new modules can be added when required and makes it simple for Advansys to develop completely bespoke modules specifically for Tie Rack. As Kurt Wilson, CEO of the Advansys Group commented:

“Tie Rack brought us something that is quite rare these days: a completely blank canvas for eCommerce. Our Scalable Ecommerce Solution was ideal for Tie Rack as they are able to extend their infrastructure to support eCommerce at a pace that suits their requirements, rather than forcing them to adapt to a fixed solution and facing a major rebuild when they need more from their eCommerce website. We look forward to an ongoing relationship with Tie Rack and it is our aim to enable their online business to perform to its full potential.”

This ongoing relationship between Tie Rack and the Advansys Group looks set to be a profitable one as Tie Rack are working with another group company – SEO Junkies, to continually optimise the performance of the new website on Google and other Search Engines and also working with Advansys on the next phase of development for their eCommerce solution.

Advansys are specialists in ecommerce solution development. They have a strong background in bespoke web application development, combining this with web design flair to produce Award Winning eCommerce Websites. The Advansys group includes SEO specialists SEO Junkies, PPC management through PPC Junkies and eBay store management and design through eBay Store Design

Tie Rack have been in business for nearly 20 years, growing their company from a single high street store selling men’s ties, to a globally recognised brand with a catalogue of fashion accessories, apparel and, of course, ties. Tie Rack is notable as one of the first companies to recognise the potential of placement at major travel hubs and has used this to springboard their international business.

Advansys Limited
Building 4 Millars Brook
Molly Millars Lane
RG41 2AD
Telephone: 0845 838 2700
Fax: 0845 838 2701


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Diane Wilson
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