NETexponent Reinforces Commitment to Clients and Affiliates With Continued Participation in eComXpo

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Performance Marketing Agency Leverages Virtual Trade Show To Grow And Optimize Its Clients Affiliate And Search Marketing Programs. Executives Get Added To Affiliate Board, AD:TECH Award Judging Committee, and Webby Judging Committee.

It's a great honor to serve on both of these high-profile jury groups

For the second year, leading online performance-based marketing agency NETexponent will sponsor and participate in the eComXpo, the first online virtual tradeshow for e-commerce marketers, to be held October 24-26, 2006, at http://www.ecomxpo.com

The show has proven to be an effective way for NETexponent to support clients, communicate with both existing and potential new affiliates, connect with publishers in an innovative way, and keep up with the rapidly evolving marketplace. The agency will run its own virtual booth, as well as booths for clients such as American Express, Puritan's Pride, Audible.com, The Wine Enthusiast and The Financial Times.

In other NETexponent news, a pair of its top executives has recently been selected to participate in some of the industry's most prestigious boards and awards programs.

Chris Kramer, NETexponent media director and cofounder, has been appointed to the Advisory Board of Affiliate Summit, Inc., producer of the only conferences and tradeshows exclusively tailored to affiliate marketing professionals. The Advisory Board consists of thought leaders within the affiliate marketing industry and will serve as a think tank to help Affiliate Summit expand and further develop the conference series. They will also act as an ongoing sounding board to offer expertise and advice on maters such as content deliverables and featured speakers.

"The Affiliate Summit conference is an excellent forum for affiliate marketers to meet, learn and share the ideas that shape our industry," said Kramer. "I look forward to joining to Board and helping to ensure this event continues to offer great insight and value."

Peter Figueredo, NETexponent CEO and frequent industry speaker, has been selected by ad:tech to serve as a jury member for its upcoming 10th Annual ad:tech Advertising and Interactive Marketing Awards. This esteemed awards program enlists a select group of industry leaders to review and determine the best-of-the-best in all forms of interactive advertising and marketing, with the next set of winners to be presented at ad:tech San Francisco on April 25, 2007.

In addition, Figueredo will also again serve as a judge for the Webby Awards, sponsored by the International Academy of Digital Arts & Sciences. The Webbys are a leading international award honoring excellence on the Internet, including web sites, interactive advertising and online film and video.

"It's a great honor to serve on both of these high-profile jury groups," said Figueredo. "I look forward to the opportunity to give back to the industry and help showcase the tremendous work that's being done." In his judging capacity, Figueredo will abstain from judging any affiliate marketing program entries.

NETexponent clients include top brands such as The Wine Enthusiast, American Express, Audible.com, Back To Basics Toys, Financial Times, Puritan's Pride, and Scholastic.

NETexponent (http://www.NETexponent.com) is an online performance based direct marketing agency based in New York that builds custom partnership networks for efficiency driven advertisers. Founded in January of 2001, the metrics-driven firm leverages nearly a decade of management experience in structuring win-win, performance-based deals with online publishers ranging from affiliate marketing programs to integrated media partnerships to search marketing campaigns, and focuses on efficiently acquiring the most valuable customers for their clients. NETexponent is committed to being the industry's most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.

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Peter Figueredo
NETexponent
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