Nashville, TN (Vocus) September 16, 2010
North Star Destination Strategies' President and CEO, Don McEachern, will speak at the 2010 International Economic Development Council's Annual Conference. The conference will be held at the Hyatt Regency in Columbus, Ohio, September 26 - 29. The session, Branding Your Community: The Power of Reputation, will be held Tuesday, September 28, 2010 from 2:15 - 3:45 PM.
North Star Destination Strategies is an industry leader in the field of community branding and economic development marketing. The Nashville based firm has worked with over 110 communities across the United States including Santa Rosa, California; Fairbanks, Alaska and Providence, Rhode Island.
The IEDC Annual Conference is the world’s largest gathering of economic developers. During the conference attendees discuss the new paradigms of economic development including new tools, new uses, new ventures and new directions. The session, Branding Your Community: The Power of Reputation, will explore the importance of reputation to a community’s bottom line, discussing ways to leverage community strengths and assets into a positive image, brand and competitive identity.
"A community’s reputation acts as a major gatekeeper for the success of economic development efforts. As more and more cities look to economic development for their fiscal health, it is imperative that economic developers have a say on the impression the community as a whole has on their prospects." Don McEachern, President & CEO, North Star Destination Strategies.
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