(Vocus) November 18, 2010
ACG/Marketing Solutions has unveiled ProAct, a time line chart that will relate historical sales to a proprietary set of predictive data. Product category marketing strategy to target higher revenues is an advantage US marketers can now achieve via advance insight enabled by ProAct.
The attached ProAct chart presents the underlying predictive indicators and their intersection with retail sales over a six year period. Indices have been weighted to better delineate points of intersection.
The tracked indices have been scrutinized in their relationship with one another to avoid bias in data collection methodology. The process of incorporating indexes from different disciplines is not fixed, but is continually adapting to shifts in the overall world economy as it impacts the US.
When a client provides monthly or quarterly sales performance data to ACG/Marketing Solutions, and the overlay of client data demonstrates a strong degree of conformance to the historical indices, the marketer is able to establish an optimum marketing time-line over which to distribute their marketing dollar.
According to Dave White, project leader for the new charting service ProAct, “The intersection points on the ProAct charts are highly reliable in that for the last ten years, the downturn of the predictive indicators, when they transverse the trend line for retail sales, are consistently 2-3 months ahead of an improvement or downturn in retail sales. Logically, for a client whose sales are collinear with the retail sales trend line, these dynamic charts offer an excellent predictive tool”.
For seventeen years, ACG/Marketing Solutions, an Illinois corporation, has been at the forefront of pioneering unique data applications to provide marketing intelligence to their clients.
Safe Harbor Statement
The foregoing may include predictions, estimates or other information that might be considered forward-looking. While these forward-looking statements represent our current judgment on what the future holds, they are subject to risks and uncertainties that could cause actual results to differ materially. You are cautioned not to place undue reliance on these forward-looking statements, which reflect our opinions only as of the date of this release. We are not obligating ourselves to revise or publicly release the results of any revision to these forward looking statements in light of new information or future events.
For further information please contact:
Director of Business Information Analytics
American Computer Group/Marketing Solutions