Another Sign the Economy is On the Move

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The theory that increases in advertising spending signal a rebound in the economy has just been reinforced by a new statistic: Ad sellers increse their use of the latest technology for tracking sales opportunities by 20%.

When the media sees even the smallest spike in advertising, they get busy prospecting because they know demand will follow. -Laurence Ross

As of November, SALES-FAX NEWSTM reports that the leading sellers of advertising and sponsorships are using 30,000 of its patented Sales-Chips to track changes in the media buying requirements of 6,000 of the biggest spending brands in the U.S.

“There has been a dramatic increase in the use of our patented saved-search, and alert-me technology among our growing list of users over the last four months. We call our technology ‘Sales-ChipsTM,’ and almost 3,000 custom requests have been filled since Labor Day. That’s 10% in less than three months!” reports Laurence Ross, Founder & Publisher of SALES-FAX NEWS.

“This means that when the media sees even the smallest spike in advertising, they get busy prospecting because they know that demand will follow.”

“SALES-CHIPS, Ross explains, “accelerates the entire sales process.”

“For example,” he continues, “someone could be headed to Los Angeles. He wants to know which advertisers and agencies he should see on his trip that will be planning to buy advertising in the first quarter that reaches moms with kids in the household. Our proprietary “Chip” saves this type of question, and sends an alert every time there is a change in the results produced by that query --- anywhere the sales representative needs this intelligence --- even on his cell phone for auto dial.”

“The surge in Sales-Chips in the past few months is the best sign I have seen in three years that the outlook for advertising sales --- and the kinds of sales that drive the economy --- is improving. For our readers to be revving their engines with 30,000 Sales-Chips, there have to be a lot of advertisers and agencies in planning right now, “ adds Ross.

Subscribers also extol the ability of Sales-Chips to help them sell more advertising more quickly:
““I have been using my "Sales Chips" twice a week now and they have really opened up my book to some exciting opportunities, “ reports Andrew J. Bez , Account Director for Brightroll, the country’s largest video advertising network.

Jennifer Zimmer, Interactive Sales Manager for Scripps Interactive Networks, a leader in lifestyle media, adds, “The access to Sales-Chips through my desktop is pure genius!"


SALES-FAX NEWSTM is an online news magazine, published five times per week exclusively for sellers of advertising, sponsorships or marketing services. It is the most trusted source for in-depth interviews and technology created exclusively for ad sales. The focus is on the future to provide the best known names in media with "must have" intelligence for getting their most competitive proposals to the right people before planning --- and buying --- are complete. Our staff of reporters interview decision-makers, as well as influencers, at the Brands and Agencies to determine who's in planning, or will be soon. Subscribers are also supported by the unique Power Brands & Agencies Directory, which features key contact & planning information to help them with prospecting, and contact management. All SALES-FAX NEWS content is compiled via interviews and research by the employees of Ad-Fax Media Marketing, Inc. located at 149 Madison, Suite 801, NY, NY 10016.

For more information, contact: Chelsea Nuffer, Marketing & Communications, 212 684-9665, ext 207

To learn more about SALES-FAX NEWS visit : SALES-FAX.COM


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Cameron Bennett

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