Denver Icon Finds New Chance to Shine

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Atlanta-based EDG lights up Denver’s Elitch Gardens Observation Tower

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The tower reaches over 300 feet, so I was skeptical when I was told that the lights would illuminate the entire height of the tower. I was wrong—the Observation Tower is now an impressive sight at night that can be seen from any point.

The Elitch Gardens Theme Park Observation Tower in Denver has long been a city icon. During daylight hours, visitors to The Mile High City can see the Observation Tower from miles away. With help from metro-Atlanta’s EDG (Entertainment Design Group), the Observation Tower now colorfully illuminates the nighttime skyline as well.

Last week EDG completed installment of LED lighting within the 300-foot-tall tower. Each of the six, 100-pound LED light fixtures provides after-dark lighting as well as changing color effects. The new lighting, installed by lighting designer, Steven C. Guy, was in place in time to light the Tower in pink in support of the Susan G. Komen Race for the Cure. In addition, the LED fixtures will save PARC Management, LLC (the theme park’s owner and operator) an estimated 66 percent in electricity usage fees over traditional incandescent lighting.

“Elitch Gardens is very appreciative of EDG for the outstanding job it did with the installation of the LED lights on the Observation Tower,” said Elitch Gardens General Manager, Steve Honeycutt. “The tower reaches over 300 feet, so I was skeptical when I was told that the lights would illuminate the entire height of the tower. I was wrong—the Observation Tower is now an impressive sight at night that can be seen from any point within the park as well as throughout downtown Denver. Because of the lights, the tower is now an icon for the park as well as the city. I was impressed by the professionalism and dedication of EDG, and I thank them for enhancing our park so much.”

The project is a first between EDG and PARC Management. EDG provides creative, experiential integrated solutions that enable its clients to create meaningful and lasting connections with their customers. The company has a 20-year history of working with theme parks around the world.

PARC Management, LLC is a leading provider of family entertainment with 25 theme parks, water parks and entertainment venues across the United State and Canada. Its mission is to create treasured memories for families in a safe, clean and fun environment.

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Sharon Kraun
EDG
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