Free Rental Site Changing Rental Advertising

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Free Rental Site is looking to change the way real estate is advertised with their industry first "Ad Score." Ad score measures an advertisements quality and assigns higher points to better ads. Better ads means more traffic and stickiness from consumers.

Making the renter’s search experience the most complete, robust, and extraordinary in the world.

Free Rental Site announces industry first search results based on quality user generated content. Free Rental Site is the first rental property listing site that rewards ad posters for placing excellent content by displaying their ads higher in search results. When using the site, ad posters and renters will get very familiar with the term "Ad score". Free Rental Site has developed the ad score to help create an extraordinary search experience for renters. Renters are looking for their next place to live, which is a major decision. In order to help them make an informed decision, they need listings with the most information possible. Since our ad posters are placing the ads, we rely on them to enter excellent information.

In return, Free Rental Site will reward ad posters that build great listings with a higher ad score. The listings with the highest ad scores appear first in searches for properties within renters search criteria and radius. Every listing on Free Rental Site has a maximum score of 30 points that can be awarded by entering excellent content into the listing. Points are awarded for describing as much as possible about the property for rent. Additional points are awarded to those who enter long descriptions, describe features and amenities, offer move-in specials, display multiple pictures, and give details about parking and utilities. All of these items are designed to accomplish the company’s mission of “Making the renter’s search experience the most complete, robust, and extraordinary in the world.”

If ad posters would like to receive more than 30 points, they may buy additional ad score points and apply them to their listings. This will allow ad posters to stay on top of searches without having to re-post their ads every day like on craigslist. Ads at the top of search results receive more views, leads, traffic, and generally move much faster than ads at the bottom of the list. This allows advertisers to be more focused with their advertising budgets by applying credits to hard to rent properties that need more exposure, and reducing their budgets for properties that are generally easier to rent. Never before has a site provided the necessary flexibility for individually tailoring traffic and performance to each rental property as needed.

Free Rental Site provides the following detailed reporting for each listing on the site:

  • Returned - The number of times a search was conducted that “Returned” that property as a result that met the renter’s search criteria. The property might be buried deep in the results, but a valid search was conducted for criteria that matched the property listing.
  • Displayed - The number of times that a property was actually “Displayed” on the renter’s screen in the thumbnail version of the listing. This means that the property was returned in a valid search, and was displayed on the renter’s screen of thumbnail results.
  • Viewed - The number of times that the property details page was viewed by a renter.
  • Leads - The number of email contacts that a renter generated to the ad poster for more information or to schedule a viewing of the property. Although this might sound confusing at first, this level of reporting will show an ad poster exactly what traffic they are missing out on. This will give them an indication of where they need to improve their ad score to take advantage of the traffic that they are missing. It will also be a measuring stick to see if investment in additional ad score points is necessary, or provides the appropriate return on investment.

"We are passionate about helping renters and landlords find each other, and saving each of them time and money in the process. We have built this model to help renter’s find their next place to live as easily as possible. We have packed the site with reporting and information to help advertisers maximize their advertising budgets and see exactly how effective their advertising on Free Rental Site is." is an international website for finding and advertising long term residential rentals. The site has developed a complete suite of products to improve the experience of online renting and advertising of apartments and homes worldwide. Some examples of cities that are effectively using the site and ad score can be found here: Edmonton Rental Homes, Toronto Houses for Rent, Vancouver Homes for Rent, Calgary Rentals.

Free Rental Site is one of four real estate sites operated by Orogeny Software, LLC that employ the same model to rank listings. Sister sites include Free Vacation Rental Site, Free Real Estate Site, and Free Commercial Site. The suite of sites is designed to help real estate professionals take advantage of free advertising, while creating the best experience for internet consumers.


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David Borden
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