Our mission is to make the renter's search experience the most complete, robust, and extraordinary in the world. If we do this, advertisers will have no choice but to use us
Edmonton, AB, CA (Vocus) July 20, 2010
Free Rental Site has seen tremendous growth in Edmonton in recent weeks. The international site for the long-term rental of apartments and homes has seen traffic gains of over 125% in both visits and page views from May to June. The gains are primarily being seen in tenant traffic for Edmonton homes for rent, and Toronto apartments. The most sizeable gains are taking place in these two Canadian metros as the company has dedicated increasing resources to insure success in these critical markets. David Borden recently made a trip to Edmonton to visit with existing Edmonton property managers using the site, and to solicit new customers for the business. “The trip was a huge success. We heard from a lot of our customers, and their feedback is overwhelmingly positive,” said Borden.
“There are several reasons that a market may emerge as one that we want to pursue,” Borden said. “Among these factors are market size, vacancy rate, internet awareness, and competition for both search engine rankings and from other sites in the market. Edmonton is a dynamic and growing city with great internet awareness, an increasing rental vacancy rate, and with over one million people it fits our sweet spot for market size,“ Borden said. Currently, there are more than 20 companies using the free rental advertising site in Edmonton to help them get their Edmonton apartments and Edmonton rental homes rented out to quality tenants quickly and efficiently. There are currently over 400 listings for Edmonton apartments and Edmonton rentals, and the company expects to approach 1000 listings by the end of the summer.
A big part of the success of Borden’s last venture, Rentclicks.com, came from the company’s expertise in obtaining organic search engine ranking for rental terms on a local level. In only 9 months the site has excellent search rankings in Edmonton for key rental terms, and they are getting better every day. Traffic site wide has increased by over 125% month to month, and the gains are even bigger in Edmonton and Toronto. Free Rental Site is currently investing heavily in a PPC campaign in Edmonton until their organic traffic is dominant. “We are now entering a period of exponential growth with our traffic. We should see incredible growth over the next few years with the size of the net that we have cast,” Borden said. Free Rental Site is an international rental site, so traffic from other parts of the world will boost its search engine power for every country.
Free Rental Site is the first free rental listing site to reward advertisers with higher rankings based on the amount of quality content that they place in their listings. The business employs “Ad score” to evaluate the quality of a listing and displays the ads with the best score highest in tenant searches. This creates higher traffic, more leads, and ultimately more tenants for customers that do the best job of advertising. This also creates a better experience for renters using the site because they can make a better decision about their next place to live. “Our mission is to make the renter's search experience the most complete, robust, and extraordinary in the world. If we do this, advertisers will have no choice but to use us,” Borden said.
In addition to creating an industry best experience for renters, the site also has a variety of tools to make advertisers lives easier as well. Not only is the site free, but it also has other free tools to help advertisers get more tenants, and clients. The company has an integrated craigslist converter, and a directory of advertisers that attracts new clients for property managers. “It’s all about adding value for both property managers and tenants. It’s also important to not be greedy, and to understand that creating a marketplace is much more important than making lots of money. If we are able to create the market, the money will follow,” said Borden.