Higher Education Marketing Firm, HigheredGrowth, Puts Focus On New Year’s Resolution Enrollments

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HigheredGrowth, an education marketing and consulting firm, announces LiveEngagement™, a targeted program designed to revive cold enrollment leads.

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We charge a per lead fee for actual responses, so a school can literally contact millions of prospects considering school immediately following New Year's.

HigheredGrowth, an education marketing and consulting firm, announces LiveEngagement™, a targeted program designed to revive cold enrollment leads. The LiveEngagement™ New Year’s resolution campaign allows schools to send an unlimited number of delivery-ensured emails to old or un-contacted database enrollment prospects. Email recipients are guided to a personalized landing page with an optional appointment scheduler or request-for-information form.

myGoals.com, a popular website for setting and reaching personal and professional goals provides 2007 New Year’s resolution data suggesting that of those individuals identifying education and training as a goal, a total of 72% asserted they plan to take a course, learn a skill, or pursue a degree. By leveraging this seasonal, heightened interest in educational advancement, schools now have an opportunity to jump-start their 2008 enrollment goals.

“The program allows a school to contact an unlimited number of leads for absolutely zero email cost,” states Frank Healy, V.P. of Interactive Media. “We charge a per lead fee for actual responses, so a school can literally contact millions of prospects considering school immediately following New Year's.” Performance based and direct response marketing campaigns are very typical in the education sector. This method takes the mystery out of marketing and provides tangible results for dollars spent or ROI.

HigheredGrowth assists both non-profit and for-profit colleges and universities. Current engagements include both regional and national universities seeking both unique and aggressive approaches to enrollment and retention. Additional information about HigheredGrowth or LiveEngagement™ can be found by visiting http://www.higheredgrowth.com or by contacting press@higheredgrowth.com.

Media Contact:
Eric Flottmann
Higher Ed Growth, LLC.
(480) 458-1142 ext 413
press@higheredgrowth.com

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