Television can be a powerful tool to educate, inspire and entertain children when we make smart choices
Washington, DC (PRWEB) September 23, 2008
Today, the Smart Television Alliance (STA) announced the National Educator and Television Survey to evaluate the impact that children's television viewing has on the classroom.
The Smart Television Alliance is a new campaign of leading nonprofit organizations representing diverse constituencies from educators and nurses to parents and caregivers. Collectively, the STA reaches millions of American households.
"We consistently receive anecdotal evidence from teachers about how inappropriate, indecent, and violent programming or too much television viewing by children plays out negatively in the classroom," said Susan Scanlan, Chair of the National Council of Women's Organizations and Co-Chair of the Smart Television Alliance. "We call on educators across the nation to share their views on this critical issue," added Scanlan.
The STA's mission is to urge parents and caregivers to take control of the television children watch at home by using technology and by making smart viewing choices as part of a balanced media diet. STA promotes children's programming which is educational, informative and entertaining. While children's video game and internet usage is significant, time spent viewing television still far outpaces other forms of media consumption. The STA is united in calling for parental action and highlighting children's television content that is educational, entertaining, age-appropriate and safe.
"Television can be a powerful tool to educate, inspire and entertain children when we make smart choices," said Christopher Turman, Director of the Smart Television Alliance. "However, educators tell us that inappropriate television viewing at home can have disruptive implications at school, affecting the other children as well" he added.
Scanlan praised TiVo Inc. for sponsoring the National Educator and Television Survey and for helping all families identify and manage television and online media content in their homes, regardless of whether they are TiVo subscribers or not.
About Smart Television Alliance (STA)
The Smart Television Alliance is a new coalition of national nonprofit organizations united by a shared commitment to improving what our nation's children watch on television. Our mission is to help parents and caregivers use technology, online tools, and program recommendations from trusted children's media experts to make smart television viewing choices. By promoting the viewing of educational and informational programming, STA will build a market for more high quality children's TV shows.