At its core, being green is about doing more with less, getting lean and saving money, and making your business more resilient and relevant to customers and employees. By getting lean and green, you can play a critical role in freeing up capital to survive the downturn and invest in the business for future success. Think of facilities not as a cost center, but a strategic asset.
Houston (Vocus) March 31, 2009
The International Facility Management Association is pleased to announce the selection of Andrew Winston -- esteemed author, speaker and globally recognized expert on green business -- as the keynote speaker for the World Workplace 2009 Conference & Expo. Held Oct. 7-9 at the Orange County Convention Center in Orlando, Fla., World Workplace 2009 will bring industry leaders from the world's top business and government organizations together with educators and exhibitors to focus on the future of the built environment.
Winston will deliver the conference's keynote presentation, "Green Recovery: Get Lean, Get Smart and Emerge from the Downturn on Top," based on his upcoming book, on Wednesday, Oct. 7. He will make the case that going green -- especially during an economic slowdown -- saves money to help you survive, drives innovation to create value for the long run and represents a fundamentally new and better way of doing business.
Through his presentation, Winston will demonstrate the importance of environmental strategy in hard times and show how conference attendees can help their own companies get lean by stepping up energy and resource efficiency to survive the downturn; get smart by using environmental data about products and value chains to save money, innovate and generate a competitive advantage; get creative and rejuvenate innovation efforts; and get people engaged and excited by enlisting them to help solve environmental challenges.
"The forces driving the greening of business and society have not gone away because of the economic downturn," said Winston. "Going green isn't just something you have to do -- it's something you should embrace and want to do.
"At its core, being green is about doing more with less, getting lean and saving money, and making your business more resilient and relevant to customers and employees. By getting lean and green, you can play a critical role in freeing up capital to survive the downturn and invest in the business for future success. Think of facilities not as a cost center, but a strategic asset."
Winston is also the co-author of "Green to Gold," the best-selling guide to what works -- and what doesn't -- when companies go green, as well as the founder of Winston Eco-Strategies, a consulting firm dedicated to helping companies use environmental strategy to grow, create enduring value and build stronger relationships.
In addition to Winston, World Workplace 2009 will feature four power speakers in place of the conference's traditional closing keynote presentation. World Workplace power speakers will speak on topics outlined in the conference's educational tracks and will complement the 80 educational sessions offered.
Early registration for World Workplace 2009 is available through July 17. To learn more about the conference or to register, visit http://www.worldworkplace.org. Members of the media may register at no cost here.
IFMA's World Workplace Conference & Expo is an annual three-day educational and networking event focused on the future of the built environment. Building on the professional development opportunities available through the association year-round, the World Workplace experience includes a conference focused entirely on education and an exposition incorporating product demonstration and instruction. This year's conference will be held Oct. 7-9, 2009, at the Orange County Convention Center in Orlando, Fla. For more information, visit http://www.worldworkplace.org.