Efinancial Releases “Seven Myths about Life Insurance,” an In-Depth Review of Common Misconceptions Surrounding Term and Whole Life Coverage

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Efinancial, one of the nation’s leading life insurance brokerages, is proud to release “Seven Myths about Life Insurance,” an eye opening look at common consumer misconceptions.

Efinancial No Exam Life Insurance
Since we opened our doors 10 years ago, we have made it our mission to educate consumers about life insurance coverage.

Efinancial, a nationwide-leading life insurance brokerage, is proud to release “Seven Myths about Life Insurance," a report detailing common myths about life insurance coverage, eligibility, pricing and more. Now available for free download, the report is designed to empower readers as they prepare and plan for the future.

Founded in Bellevue, Washington in 2001, Efinancial has since established a reputation as one of the industry’s leading life insurance brokerages. The proprietary Efinancial life insurance search engine allows consumers to compare, click and save on life insurance policies from top-rated carriers. Providing unparalleled customer service and access to a host of life insurance resources, Efinancial is committed to consumer education. As one of the industry’s most trusted brokerages, Efinancial helps thousands of consumers shop for and buy life insurance every year.

The “Seven Myths about Life Insurance” is a comprehensive whitepaper detailing many of the most common consumer misconceptions about life insurance. From the cost of coverage to the amount needed to adequately protect a family; many of these myths lead consumers to make uninformed decisions. Efinancial released this report in hopes to debunk these misconceptions and help consumers avoid the costly pitfalls associated with each. Now available as a downloadable PDF, the Efinancial leadership team is encouraged by the overwhelming response they’ve already received. Report downloads have exceeded early forecasts and feedback has been incredibly positive.

“Since we opened our doors 10 years ago, we have made it our mission to educate consumers about life insurance coverage,” said Efinancial President Brian Fife. “Publishing this whitepaper is yet another example of our ongoing commitment to consumer education. The response we have received has only fueled our determination to continue producing educational life insurance resources.”

A few of the life insurance myth’s debunked in Efinancial’s report include:

  • “Life insurance is just too expensive”
  • “Single people or those without children do not need life insurance”
  • “Once your children are grown, you don’t need life insurance”

The whitepaper takes an in-depth look at each myth, giving the reader a working knowledge of the risks they face when misinformation plays a role in the financial decision making process. To access the complete report, visit Efinancial online.

Offering an interactive e-learning center complete with calculators, informational articles and tools, Efinancal is proud to add this enlightening report to their library. With plans already underway for more consumer education efforts, Efinancial hopes to reach a wider audience in 2012 than ever before. Stay tuned for more exciting news from the leadership at Efinancial as they continue to explore new ways to educate and engage American consumers.


Efinancial is a leading online life insurance brokerage headquartered in Bellevue, Washington. Efinancial monitors top-rated insurance carriers nationwide to give customers the ability to compare, shop and save on competitive life insurance policies online and from the comfort of their home. To learn more about Efinancial and the insurance products and services offered, visit http://www.efinancial.com or call 1-866-765-4296.

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Sara Sonnen
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