Efinancial Takes Strides to Engage the Growing Number of Online Consumers Seeking Life Insurance Coverage

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Efinancial, a thriving online life insurance brokerage, is eagerly responding to a growing interest in individual life insurance through consumer outreach and education.

Efinancial No Exam Life Insurance
By leveraging the platforms we’ve already built, we are able to provide the guidance these consumers are seeking.

Efinancial, a leading online life insurance brokerage, is taking strides to educate the growing population of consumers who are seeking individual life insurance coverage. In recent months the thought leaders at Efinancial have been leveraging their online presence to disseminate information intended engage consumers as they research life insurance online.

Founded in Bellevue, Washington in 2001, Efinancial quickly earned a reputation as an innovator in the online life insurance space. Offering immediate side by side comparisons of quotes from the industry’s leading life insurance carriers, Efinancial has revolutionized the way consumers shop for and purchase coverage online. In addition, Efinancial offers world-class customer service and access to a wide breadth of tools and educational life insurance resources. This unwavering commitment to service, coupled with a superior product catalog, has helped build Efinancial’s reputation as a trusted online insurance brokerage.

According to the U.S. Individual Life Insurance Sales Summary, completed by industry authority LIMRA, the total U.S. individual life policy count rose by five percent in the first quarter of 2012. Furthermore, this research revealed a four percent rise in term life insurance policies and a six percent rise in whole life policies. The recent increase in individual life insurance policies is a welcome boost for life insurance industry as a whole.

As one of the largest U.S. life insurance brokerages, Efinancial saw an increase in consumer interest, in life insurance quotes and policy information, in early 2012. They have since been hard at work catering to the needs of consumers who are actively seeking information, as well as coverage, in the online space. In an effort to engage and educate this growing population, Efinancial has begun addressing common questions within their Life Insurance Blog as well as their social media channels and has added additional materials to their robust eLearning Center.

“The consumer response to our grassroots online education effort has been overwhelming,” said Michael Rowell, Founder and CEO of Efinancial. “We made the decision to begin this initiative after identifying an opportunity to assist consumers who are seeking life insurance. By leveraging the platforms we’ve already built, we are able to provide the guidance these consumers are seeking.”

The second quarter of 2012 closed with indications of continued momentum and many industry experts are forecasting similar growth numbers. After receiving an encouraging response to their education and outreach efforts; Efinancial plans to continue using their online presence to engage consumers and ignite conversation around the importance of life insurance.
Watch for more exciting announcement from the Efinancial leadership team as they respond to industry trends and cater to evolving consumers needs.


Efinancial is a leading online life insurance brokerage headquartered in Bellevue, Washington. Efinancial monitors top-rated insurance carriers nationwide to give customers the ability to compare, shop and save on competitive life insurance policies online and from the comfort of their home. To learn more about Efinancial and the insurance products and services offered, visit http://www.efinancial.com or call 1-866-765-4296.

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