Fredericksburg, VA (PRWEB) September 16, 2012
EFlashApps, one of the leading developers of early childhood education apps in the mobile industry is rolling out its major advertising campaign on national television with tagline “Learning Made Easy”. The ad features EFlashApps Baby Flash Cards, one of the highest ranked educational apps worldwide, now available on App Stores for iOS and Android devices. This is EFlashApps’ first venture into TV advertising and a major leap in marketing educational mobile apps on mainstream television. The company will be extending the campaign to it’s social media network, digital video sharing channels and grassroots marketing events.
“Just like an infant’s first social smile, a child learning and speaking first words is a milestone to remember for a lifetime for parents. As a mother of two, I fondly remember these life events for my children”, said Meeta Shah, CEO and founder of EFlashApps. “Our Baby Flash Cards app, now available in nine languages, is just the app for parents to help their toddlers achieve this milestone, in the language of their choice”, said Meeta Shah. There have been over 2 million downloads of EFlashApps Baby Flash Cards and the app is ranked in the Top 100 Bestsellers Free Educational Apps on Appstore. This feat, according to Meeta Shah, has been achieved purely on the basis of the quality of the apps, directly translating to popularity and high rankings on App Stores.
“With the television campaign, we hope to increase brand awareness for EFlashApps as developers of the highest quality apps for early childhood education. We hope to maximize our reach to parents who may not have come across one of our apps on their smartphones or tablets”, said Meeta Shah.
The television ad depicts a mother and her playful 2-year old daughter interacting with Baby Flash Cards app on the iPad. The child views the images on the iPad, carefully listens to the voiceovers and then repeats the words in her own voice. The child also engages in the Question mode feature of the app and receives feedback as she clicks on the picture corresponding to the listened to word.
“One of the greatest challenges that parents and educators face is identifying high yield educational apps to download for their children. Several of our apps are ranked in Top 100 Education apps and are listed as “What’s Hot/Featured Apps” on Appstore. We are very excited to launch this ad campaign with the hope that it will energize parents to visit EFlashApps on their computers and mobile devices and download their child’s first and very own app, with confidence that the app will enhance their child’s learning”, said Meeta Shah. The ads are scheduled to start in October 2012.
Founded in 2009, Fredericksburg, VA based company, EFlashApps is a mobile applications development company focusing on creating apps geared towards early childhood education from preschool and kindergarten age to elementary school age children.
EFlashApps Baby Flash Cards apps are available in English, Spanish, Italian, French, German, Portuguese, Hindi, Mandarin and Russian. Additional apps include: Series of Sight Words apps for pre-primary to second grade levels and Kids Picture Dictionary. EFlashApps has also launched a music album: Nursery Rhymes – All Time Children’s Favorite Songs, available on iTunes. The EFlashApps YouTube Channel features original animated videos of songs from the Nursery Rhymes album. Several new apps are on the horizon and the company provides sneak previews, promo codes, updates and news on its website and social media pages. Parents and educators are encouraged to join EFlashApps Facebook page for these updates.
For images of the advertising campaign or more information: http://www.eflashapps.com