As Nausha explains, “Epic really gets what OP Live is all about – fan activation, community engagement, esports community building and the video game industry as a whole. Epic wants to build community and fan engagement through Fortnite events, and OP Live is a perfect fit.”
DALLAS (PRWEB) August 02, 2018
eGency Global, a leading esports production, marketing and talent management firm in collaboration with SMU (Southern Methodist University) Guildhall, the top ranked graduate school for video game design in the world, are pleased to announce the Bounty Royale Brawl featuring Fortnite, Inc. will be held during OP Live Dallas.
Epic Games is a Cary, North Carolina-based video game and software developer responsible for developing the Unreal Engine, as well as Fortnite, one of the most popular video games in the world today. The company’s participation in OP Live Dallas will be featuring development education over their Unreal Engine.
According to Mark Nausha, Deputy Director of GameLab at SMU Guildlhall, “At OP Live, Epic will present an educational session on Unreal Engine, the middleware game engine developed by Epic, which is used by a good portion of the video gaming industry and in two-thirds of the games we’ve developed at SMU Guildhall. Fans will learn more about what Unreal Engine does and how to work with it.”
Epic’s relationship with the founders of OP Live goes back years. SMU Guildhall uses the Unreal Engine for teaching purposes and to build games, many of the school’s alumni launched their post-graduate careers at Epic and still work there today.
Due to the robust popularity of the Fortnite video game, it comes as no surprise that OP Live Dallas is delighted to feature the Bounty Royale Brawl in its line-up of activities this fall.
“When we were looking at what events to have at OP Live, I asked students what would be the ideal esports game to have at our event. The answer was unanimous. Everyone said it had to be Fortnite. This mirrors the popularity of the game, as it’s really starting to blossom and grow in esports right now,” Nausha says.
He also believes that Epic is on the same page as OP Live when it comes to what fans expect at esports events today. As Nausha explains, “Epic really gets what OP Live is all about – fan activation, community engagement, esports community building and the video game industry as a whole. Epic wants to build community and fan engagement through Fortnite events, and OP Live is a perfect fit.”
In addition to the Bounty Royale Brawl, esports fans, parents and video game industry influencers are in for a jam-packed weekend. The event will also feature esports competitions, the latest video games created by SMU Guildhall students and alumni, pro esports player meet and greets, interactive experiences, a High School Hackathon, education about esports, sponsorship opportunities, exhibitor hall and more. Funds raised by gamers during the event will benefit Extra Life™, an organization that supports local Children’s Miracle Network Hospitals®.
To learn more about attending OP Live Dallas Powered by Team Envy and the Dallas Fuel, purchase tickets and get event updates, visit http://www.OPLiveDallas.com/. For information on sponsorship opportunities (digital, event app, brand activations, signage, event/activity/workshop sponsor, broadcasting rights, food truck zone and more) or securing exhibitor space, contact Ward Eastman, eGency Global Director, Strategic Alliances at 214-957-7870 or weastman(at)egencyglobal.com.
About eGency Global:
eGency Global is one of most experienced esports firms in North America offering a full suite of services from event production, customer/fan engagement, sponsorship and talent marketing to data analytics, media and strategic marketing. eGency Global is the leading strategic advisor in helping brands, event and media properties, and teams looking to navigate and capitalize on the rapidly expanding esports ecosystem.
About SMU Guildhall:
SMU Guildhall is the #1 Graduate Program for Game Design in the world. Many of the school’s founders are industry icons, and classes are taught by industry veterans. Since 2003, the program has graduated over 700 students, who now work at more than 250 video game studios around the world. SMU Guildhall offers both a Master of Interactive Technology in Digital Game Development degree and a Professional Certificate of Interactive Technology in Digital Game Development, with specializations in Art, Design, Production, and Programming. For more information, visit guildhall.smu.edu.
Deputy Director, GameLab