What Makes A Successful Date? eHarmony.co.uk Reveals the Great Date Indicators that Switch Users “On” and “Off” to a Potential Mate

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Based on communication habits of thousands of British singles, relationship site eHarmony releases six key indicators that can increase your dating potential.

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In any given day there are millions of communications taking place on eHarmony. By analysing all of these interactions we’re able to learn what makes sparks fly between our singles and provide them with matches that are even more tailored for them.

Laughing at certain jokes, having a passion for vegetarian food or playing the guitar may sound harmless enough but according to analysis of millions of connections on relationship site eHarmony®, certain hobbies and habits definitely affect a single’s potential success with the opposite sex.

Whilst studying how compatible singles connect and communicate on http://www.eHarmony.co.uk, computational scientists have found a series of indicators that impact attraction and connection online. Although two people can be incredibly compatible, the Great Date Indicators (GDI), as eHarmony scientists call them, provide an additional layer to determine whether two people will click when they meet in person. They reveal that:

1.    Singles don’t like people with the same sense of humour
Far from seeking out someone with the same sense of humour, the GDI show that, online, users often choose to connect with people who have a very different sense of humour to their own. For example, men with dark or political humour are often attracted to women with slapstick, wisecracking humour.

2.    Traditional gender types have a big part to play in our attraction to a partner
Even though we live in an open and liberated society, men and women who conform to gender stereotypes receive more interest online. For example, fewer women communicate with men who enjoy feminine pursuits (like shopping) whilst fewer men communicate with women who seem to be in a position of authority. Also, men care less about the income potential of a woman only if she earns less than they do.

3.    Spending habits influence the dating potential for women online
How much a woman spends or saves may impact her dating potential online. Women who spend freely view many profiles but do not communicate often. eHarmony scientists term this the “window shopping effect”. More men will talk to a woman who saves, whilst fewer men will talk to a woman who says she spends freely. The exception is that men who spend freely will talk to women who spend freely – surely a recipe for an empty joint bank account.

4.    The universal appeal of yoga
Stretching and bending is THE most popular form of exercise in terms of appealing to the opposite sex, for both men and women. Regardless of gender, men and women who mention yoga in their profiles receive significantly more communication than those who don’t.

5.    Singles want active partners – even if they’re a couch potato
Most people search out and connect with people who have active lifestyles. It is very appealing to the opposite sex. So TV watchers be warned: the dating advice is that couch potatoes are universally unappealing, even to other couch potatoes.

6.    A varied palate is appealing to the opposite sex
A varied diet and openness to try new foods is appealing to the opposite sex but a McDonalds habit could seriously damage your dating potential. Enjoying fast food is a big turn off to other singles, even if they’re fast food eaters themselves. And being a vegetarian is definitely a big attraction for other vegetarians online.

As part of the patented scientific matchmaking process, eHarmony members complete a relationship questionnaire where they are asked to record their passions, interests, likes and dislikes. Since its launch in the UK, eHarmony has been building a comprehensive picture of the personalities and habits of the two million singles who have completed the questionnaire. Then, using Compatibility Matching System® quantitative analysis models, eHarmony’s computational science team search for trends in how members decipher the profiles of matches and connect with them online.

Joseph Essas, Chief Technology Officer at eHarmony, said: “Meeting singles you’re going to have chemistry with is what makes dating exciting, and even more importantly, worth investing time and energy in. In any given day there are millions of communications taking place on eHarmony. By analysing all of these interactions we’re able to learn what behaviours and hobbies can make sparks fly between our singles and provide them with matches that are even more tailored for them.”


Notes to Editors:
Data used in this release is based on information gathered from analysis on the entire user base aged 18 years or above, who had completed the Relationship Questionnaire on the eHarmony website before 29th February 2012. Single residents of the UK who want to join eHarmony are required to complete a 256-question Relationship Questionnaire, which collects information about themselves and what they are looking for in a partner, so they can be matched to suitable singles in the eHarmony system. The information analysed completely respects the privacy of registered users on eHarmony by keeping all identities anonymous and is in strict compliance with all privacy legislation.

About eHarmony.co.uk
eHarmony launched in the United Kingdom in 2008, following a period of extensive research into love and relationships in the UK. Working in partnership with the Oxford Internet Institute at the University of Oxford, a multi-disciplinary research team gathered and analysed data to identify the patterns that predict compatibility for couples throughout the United Kingdom. After conducting the research, eHarmony developed models of compatibility specific to the United Kingdom resident population and now offers a UK relationship service based on a series of scientific models known as the Compatibility Matching System®. eHarmony.co.uk has amassed 2 million registered users since launching in 2008 and is affiliated with dating partner, eDarling, across Europe.

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Julie Thompson Dredge or Rebecca Oatley
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