Re:NEW Michigan® Survey Affirms Use Of Social Media for Business Marketing

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Many Still “Trying and Learning” SMM

Eiler Communications' re:NEW Michigan survey

Eiler Communications’ new survey of social media clearly demonstrates expansion of two significant trends:

1. A decided upturn in continuing growth in use of social media for business marketing, even though a high percent of people say they are “trying and learning” social media marketing (SMM) techniques.

2. New and social media are being used by people all across the spectrum to get information from Internet sites rather than traditional information sites.

Eiler Communications’ Re:NEW Michigan® survey taken between April 15 and 28 compares to the older survey taken in December 2008. The next Re:NEW:Michigan survey of social media will take place in October.

74.6 percent of respondents to the April survey say that social media is either “very important” or that they are “trying and learning” about these forms of marketing for their businesses.

Five specific social media have separated from the pack in terms of their use by companies. They are Facebook, Twitter, Blogs, YouTube and LinkedIn.

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Larry Eiler
Eiler Communications


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